Natural Resources Canada: Government of Canada Applauds International Recognition in Energy Efficiency for Canadian

OTTAWA, ONTARIO, Jul 30 (MARKET WIRE) --
The Canadian Industry Program for Energy Conservation (CIPEC) has been
declared a Champion of Energy Efficiency by the American Council for an
Energy-Efficient Economy (ACEEE). The award was presented at the ACEEE
Summer Study on Energy Efficiency in Industry in Niagara Falls, New York.

"Our Government congratulates CIPEC on this achievement - the first time
an organization outside the United States has been awarded this honour,"
said the Honourable Lisa Raitt, Canada's Minister of Natural Resources.
"For 34 years, CIPEC has been a leader in industrial power efficiency,
helping Canada's environment and reducing energy costs."

Among 56 nominees, CIPEC was awarded the ACEEE Champion for demonstrating
exceptional leadership in the development and implementation of energy
efficiency initiatives for industry. CIPEC is a voluntary partnership
between the Government of Canada and industry that represents more than
98 percent of all industrial energy use in Canada - more than 5,000
companies in all.

"The results this partnership has achieved speak for themselves, and show
what we can accomplish when we commit ourselves to working together
toward a common goal," said Glenn Mifflin, Chair of the CIPEC Executive
Board and Vice President and Chief Financial Officer North Atlantic
Refining. "This award belongs to everyone in the CIPEC family, in
industry and in government alike, who are truly passionate about
improving energy efficiency and reducing harmful emissions including
greenhouse gas."

The Washington, D.C.-based American Council for an Energy-Efficient
Economy, founded in 1980, is a non-profit organization dedicated to
advancing energy efficiency as a means of promoting economic prosperity,
energy security, and environmental protection.

Energy efficiency is a priority for the Government of Canada. Among other
recent initiatives, legislation to modernize and strengthen Canada's
Energy Efficiency Act received Royal Assent in May 2009. The Government
of Canada's Economic Action Plan invests an additional $300 million in
the ecoENERGY Retrofit for Homes program, supporting the efforts of
Canadians to reduce their household energy costs and emissions.

FOR BROADCAST USE:

Today, Canada's Minister of Natural Resources, Lisa Raitt congratulated
the Canadian Industry Program for Energy Conservation (CIPEC) which has
been declared a Champion of Energy Efficiency by the American Council for
an Energy-Efficient Economy (ACEEE). CIPEC is the first organization
outside the United States to win an ACEEE award. The ACEEE Champion award
recognizes CIPEC for demonstrating exceptional leadership in the
development and implementation of important energy efficiency initiatives
for industry.

The following media backgrounder is available at www.nrcan.gc.ca/media:

Amending Canada's Energy Efficiency Act
(http://www.nrcan.gc.ca/media/newcom/2008/200839a-eng.php)

Further information:

Standby Power - When "Off" Means "On"
(http://oee.nrcan.gc.ca/energystar/english/participants/standby-power-fact.cfm)

Look for ENERGY STAR(R) to identify the most energy-efficient products
(http://oee.nrcan.gc.ca/energystar/english/consumers/most-energy-efficient.cfm)

Contacts:
Natural Resources Canada, Ottawa
Office of the Minister
Jocelyne Turner
Press Secretary
613-996-2007

Natural Resources Canada, Ottawa
Media Relations
613-992-4447

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