Get More Flex Out of Your Investment

The Principal Financial Group introduces new life insurance options
DES MOINES, Iowa--(Business Wire)--
The Principal Financial Group® introduces new ways for customers to battle the
uncertain markets. Principal Universal Life (UL) FlexSM, true to its name,
offers clients both flexible protection and greater cash accumulation potential
in one product.

Principal UL Flex gives customers choice with adjustable death benefit
protection and flexible premium payments. For those who want to supplement
retirement rather than survivor benefits, an additional rider focuses on
long-term cash accumulation.

"Many investment portfolios were rattled this past year. As markets begin to
rebound, individuals may be reassessing their financial goals and diversifying
their portfolios to protect their financial future," said Greg Linde, vice
president of individual life for the Principal Financial Group. "Life insurance
like Principal UL Flex offers a known benefit, not directly tied to market
performance which gives some stability against life`s uncertainties."

Designed to meet a number of different protection and investment needs,
Principal UL Flex has several additional options including:

* Surrender Charge Flex rider waives a portion of the surrender charges allowing
individuals to access cash sooner if needed.
* A Life Paid - Up rider keeps the policy from lapsing when a policy is used for
supplemental retirement income.
* Automated income feature gives customers the ability to take withdrawals from
their policy on a regular basis.

This is the latest enhancement to the complete universal life insurance
portfolio. For more information about Principal UL Flex, visit
www.principal.com.

About the Principal Financial Group
The Principal Financial Group® (The Principal ®)1 is a leader in offering
businesses, individuals and institutional clients a wide range of financial
products and services, including retirement and investment services, life and
health insurance, and banking through its diverse family of financial services
companies. A member of the Fortune 500, the Principal Financial Group has $236.6
billion in assets under management2 and serves some 18.8 million customers
worldwide from offices in Asia, Australia, Europe, Latin America and the United
States. Principal Financial Group, Inc. is traded on the New York Stock Exchange
under the ticker symbol PFG. For more information, visit www.principal.com.

Insurance products from the Principal Financial Group® are issued by Principal
National Life Insurance Company and Principal Life Insurance Company, Des
Moines, IA 50392.

1 "The Principal Financial Group" and "The Principal" are registered service
marks of Principal Financial Services, Inc., a member of the Principal Financial
Group.

2 As of March 31, 2009

The Principal Financial Group
Sonja Sorrel, 515-362-2431
Sorrel.Sonja@principal.com

Copyright Business Wire 2009