REG-FriendsProvid GrpPlc: Director/PDMR Shareholding

Notification of interests of directors/persons discharging managerial
responsibility and connected persons pursuant to DTR 3.1.4 R(1)

30 July 2009

Friends Provident Group plc ("Friends Provident") has been advised today that
Sir Adrian Montague, a director of the Company, purchased 3,044 ordinary shares
of 5 pence each on 27 July 2009 at 70.92 pence per share under a dividend
re-investment plan in respect of the interim dividend for the period ended 17
June 2009 which was paid on 24 July 2009. His total interest as at 27 July 2009
is 86,791 shares.

In addition, Friends Provident has been advised that the following directors
and persons discharging managerial responsibilities acquired ordinary shares of
5 pence each on 24 July 2009 under the Friends Provident Share Incentive Plan
dividend re-investment plan as set out in the table below:

Name of directors and Shares purchased on 24 Total no. of shares held
Persons Discharging July 2009 by directors and
Managerial Responsibility Connected Persons
(at 69.7 pence per share) following the purchase

N Boakes 44 14,714

A Brown 79 2,201

S J Clamp 295 8,399

R Crouch 99 2,750

R G Ellis 349 25,868

T J Matthews 79 766,833

R Sepe 349 30,749

Also, Friends Provident was advised on 29 July 2009 that N Boakes had purchased
486 ordinary shares of 5 pence each on 24 July 2009 at a price of 71.6222 pence
per share under the Friends Provident dividend re-investment plan. His total
interest as at 24 July 2009 is 15,200.

Enquiries: Gordon Ellis, Group Secretary 0845 2683441

END