Alpaytac Named Finalist for Two PR News `Platinum PR Awards`

Chicago-Based Public Relations Agency Recognized as One of the Nation`s Top
Small PR Firms
CHICAGO--(Business Wire)--
Alpaytac Inc., a marketing and public relations agency based in Chicago, has
been named as a finalist for two prestigious "Platinum PR Awards" by the leading
industry publication PR News.

The awards, which will be presented during a special luncheon in New York City
on Oct. 21, are:

* "Firm of the Year (Small)" and

* "Best Global Public Relations Campaign."

This recognition from PR News marks yet another milestone in a period of
unprecedented growth for Alpaytac, which was founded in 2004.

Despite a historic recession that affected nearly every sector of the economy,
the firm was able to increase profits by 160 percent during 2008 and the first
half of 2009 by adding eight new clients and securing three high-profile
contract renewals. At the same time, the firm also augmented its already vast
capabilities by creating new Online & Social Media, Multicultural Outreach, and
full-scale Business-to-Business departments.

"These awards are the latest evidence that Alpaytac has truly established itself
as a force to be reckoned with in the PR and marketing world," said Alpaytac`s
founder and CEO, Huma Gruaz. "At a time when more and more businesses are
demanding a quantifiable return-on-investment from their PR agency, it`s no
secret why Alpaytac continues to attract new clients and retain our existing
accounts. Simply put, we produce proven results."

In addition to "Firm of the Year (Small)," Alpaytac was named as a finalist for
the "Best Global Public Relations Campaign" award alongside some of the most
recognizable names in the PR industry including Ogilvy, Burson-Marsteller and
Weber Shandwick.

The award recognizes Alpaytac`s work coordinating worldwide public relations and
media relations - in six languages - on behalf of a non-profit group hosting a
weeklong summit in Istanbul, Turkey. Through exhaustive outreach efforts,
Alpaytac secured nearly 300 million media impressions from 2,762 news articles
in 90 countries that promoted the event. As a result, more than 27,000 people
attended, including heads of state and other official delegates from 155
countries, pushing the group`s platform onto the international agenda.

The 2009 Platinum PR Awards mark the second instance that Alpaytac has been
recognized by PR News in the past year. In November, Gruaz was named as one of
three finalists in the "Brand Marketer of the Year" competition as part of the
magazine`s 2008 "PR People Awards." In addition, Alpaytac received the 2009 Gold
Bulldog Award for Best Use of Research in a business or consumer PR campaign.

About Alpaytac

Alpaytac's team of elite professionals applies its collective expertise in
publicity and integrated marketing to a diverse set of clients in the
housewares, consumer technology, travel, sports, fashion, health and beauty,
children`s products and business services industries. The firm is led by Huma
Gruaz, a 15-year veteran of the PR and marketing industries and a graduate of
the Executive MBA program at Northwestern University`s Kellogg School of
Management. For more information, visit www.alpaytac.com.

Alpaytac Inc.
Caroline Sherman
(312) 245-9805 ext. 110
caroline@alpaytac.com

Copyright Business Wire 2009