Established Anheuser-Busch and Crown Imports Wholesaler Introduces New 'Calming'...

Established Anheuser-Busch and Crown Imports Wholesaler Introduces New
'Calming' Beverage Trend to Louisiana's North Shore
Innovative Beverage Group Engages Champagne Beverage Co., Inc. to Carry
First-of-its-Kind "Extreme Relaxation(TM)" Drink - drank(TM)

HOUSTON and MADISONVILLE, La., July 30 /PRNewswire-FirstCall/ -- Innovative
Beverage Group Holdings, Inc. (Pink Sheets: IBGH) announced today a
partnership with Madisonville, LA-based Champagne Beverage Co., Inc. to
distribute the company's proprietary beverage, drank(TM), a 16 oz. "extreme
relaxation"(TM) drink that blends melatonin, valerian root and rose hips to
help induce a natural calming effect . Under the agreement, Champagne Beverage
Co., Inc. will bring drank(TM) to stressed-out consumers in the parishes of
Livingston, St. Helena, St. Tammany, Tangipahoa and Washington.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO)

Champagne Beverage Co, Inc. has serviced the north shore region of Louisiana
since 1957 with both cutting-edge and staple beverages in the categories of
beer, water and functional beverages. It currently provides approximately
1,000 on- and off- premise accounts around the region with products from
Anheuser-Busch((R)), Crown Imports(TM), Lazy Magnolia Brewery(TM) and Florida
Beer Company(TM). drank(TM) is the companies first venture into the emerging
"calming" drink functional beverage category.

"Champagne Beverage was selected to be the official drank(TM) distributor of
southeast Louisiana because of their good reputation among retailers for
bringing beverages that are in-demand to the people of the region. Their keen
business sense and strong capacity for tracking beverage trends makes them
ideally suited to assist with bringing the "calming" category to the
forefront, and drank(TM) to every U.S. household," said Peter Bianchi, chief
executive officer, Innovative Beverage Group.

"drank(TM) was the pioneer of the "calming" drink category that's now quickly
growing as beverage manufacturers see the growing demand for quick,
non-alcoholic relaxation. We wanted to enter the category for the first time
with drank(TM) because of its reputation for pulling in sales," said Joel
Champagne, president, Champagne Beverage Co., Inc.

With a slogan of "slow your roll(TM)," drank(TM) is the antithesis of the herd
of energy drinks crowding the functional beverage sector. Since launching in
select markets in early 2008, drank(TM) has quickly become the go-to beverage
for people looking to relax.

Champagne Beverage Co., Inc. joins an extensive network of regional
distributors and convenience store outlets that have added drank(TM) to their
New Age beverage lineup, including 7-Eleven stores nationwide. For more
information about drank(TM), please visit: www.drankbeverage.com, call
877-DRANK-02 or follow the brand on Twitter @slowyourroll. To reach Champagne
Beverage Co. Inc., please call (985) 892-4814.

All company and/or product names are trademarks and/or registered trademarks
of their respective owners.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation
headquartered in Houston, Texas that engages in the distribution and wholesale
of products in the New Age beverage category. The Company recently launched
its first proprietary product drank(TM). Dubbed the world's first extreme
relaxation (TM) beverage, drank(TM) was created to induce a natural calming
and soothing effect when consumed. drank(TM) is a lightly carbonated grape
flavored beverage formulated with natural calming agents including melatonin,
rose hips, and valerian root. drank(TM) is sold in prominent purple, signature
16 ounce cans bearing the slogan "slow your roll" and is available in
convenience and grocery outlets in a growing number of regions throughout the
United States. Innovative Beverage Group began operations as a distributor for
well known national brands of beverage products including Jolt, Rock Star,
Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although
the Company continues to distribute many of these well known brands in the
greater Houston area, the expansion of Innovative's proprietary product
division has become foremost in their business model. Recent corporate
strategies have been focused on the marketing and distribution of drank(TM) to
accommodate the growing demand for the product. Innovative Beverage Group is
also currently working to add additional proprietary products to its line that
will complement drank(TM) and provide consumers with an array of new and
unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks
of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements
Certain oral statements made by management from time to time and certain
statements contained in press releases and periodic reports issued by
Innovative Beverage Group, Inc., (the "Company"), as well as those contained
herein, that are not historical facts are "forward-looking" statements within
the meaning of Section 21E of the Securities and Exchange Act of 1934, and
because such statements involve risks and uncertainties, actual results may
differ materially from those expressed or implied by such forward-looking
statements. Forward-looking statements, including those in Management's
Discussion and Analysis, are statements regarding the intent, belief, or
current expectations, estimates, or projections of the Company, its directors,
or its officers about the Company and the industry in which it operates and
are based on assumptions made by management. Forward-looking statements
include without limitation statements regarding: (a) the Company's strategies
regarding growth and business expansion, including future acquisitions; (b)
the Company's financing plans; (c) trends affecting the Company's financial
condition or results of operations; (d) the Company's ability to continue to
control costs and to meet its liquidity and other financing needs; (e) the
declaration and payment of dividends; and (f) the Company's ability to respond
to changes in customer demand and regulations. Although the Company believes
that its expectations are based on reasonable assumptions, it can give no
assurance that the anticipated results will occur. When issued in this report,
the words "expects," "anticipates," "intends," "plans," "believes," "seeks,"
"estimates," and similar expressions are generally intended to identify
forward-looking statements.

For media samples, product photography and additional information, contact
Avalanche Strategic Communications at 201-465-8002 or email
drankpr@avalanchepr.com

SOURCE Innovative Beverage Group Holdings, Inc.

Beckerman Public Relations, +1-201-465-8002, drankpr@avalanchepr.com