Entergy, Pew Center on Global Climate Change Launch New Web Site

Custom-built carbon calculator offers personalized 'CO2 footprint' analysis

NEW ORLEANS, July 30 /PRNewswire-FirstCall/ -- Entergy (NYSE: ETR) and the Pew
Center on Global Climate Change today launched a new Web site
(www.entergy.com/makeanimpact) that is designed to help visitors take action
in reducing their carbon footprints. The Make an Impact Web site offers
customized tools for employees, customers and communities to better manage
their individual impact on the environment, reduce their energy usage and
become part of the solution to global climate change.

The Make an Impact Web site features:
-- A custom-built carbon calculator that offers a personalized CO2
footprint analysis and action plan.
-- Profiles of Entergy employees who are making an environmental
difference
in their own unique ways.
-- A user-generated list of local environmental resources.

-- A kids section with environmental tips, resources and games.

"We're honored to be partnered with the Pew Center on this important Web
site," said Kay Arnold, Entergy's vice president of public affairs. "An
increasing number of our employees and customers have recently asked what
actions they could take to offset their carbon footprint, and how they can
best teach their children about making smart energy and environmental
decisions. Therefore, we feel it's important to provide them with the tools to
understand and manage their environmental impact because energy efficiency is
both an easy way to reduce energy cost and the quickest route to lower CO2
emissions."

"Along with business and government, individuals have an important role to
play in developing a solution to climate change and lower energy costs," said
Pew Center President Eileen Claussen. "Through our partnership with Entergy we
hope to empower people to make changes, small or large, in their daily lives
because individually we can make a difference - and together we can make an
impact."

The Make an Impact Web site was funded by Entergy through an environmental
stewardship grant to the Pew Center. The Web site complements Entergy's
comprehensive environmental actions including the company's voluntary efforts
to stabilize CO2 emissions, restore coastal wetlands, promote energy
efficiency, improve communities and encourage recycling.

"The Web site is only the first phase of the Make an Impact program. A second
phase will be announced in the fall," said Arnold.

Entergy Corporation is an integrated energy company engaged primarily in
electric power production and retail distribution operations. Entergy owns and
operates power plants with approximately 30,000 megawatts of electric
generating capacity, and it is the second-largest nuclear generator in the
United States. Entergy delivers electricity to 2.7 million utility customers
in Arkansas, Louisiana, Mississippi and Texas. Entergy has annual revenues of
more than $13 billion and approximately 14,700 employees.

Entergy's online address is www.entergy.com.

SOURCE Entergy

Alex J. Schott of Entergy Corporation, +1-504-576-4238, aschott@entergy.com