Research and Markets: Global Digital Out-of-Home Forecast 2008 to 2012 Report Shows The US Accounts for 40% of the Global DOOH Industry
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DUBLIN--(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/research/f55642/global_digital_out) has announced the addition of the "Global Digital Out-of-Home Forecast 2008-2012" report to their offering. As the global economy continues to weaken, traditional media advertising dollars continue their migration to alternative media, and specifically digital out-of-home (OOH), in the US and abroad, as the seminal transition taking place across the media landscape continues to accelerate. This first-ever primary research into the global digital OOH market, reports rapid growth of 22% to $5.4 billion in 2007, and an anticipated increase of 13% to $6.1 billion in 2008. However, after growing at over 20 percent every year from 2002-2007, US growth in digital OOH media is expected to go through a shakeout, with a dip to 9.1% in 2009, bouncing back to 12.8% in 2010 as conditions improve. The US accounts for 40% of the global DOOH industry, but that percentage is expected to decline over time. Key international markets include the UK, Japan, France, Germany, Russia, and China, with the Chinese market benefiting from the impact and innovation of Olympic marketing. Key Topics Covered: * Methodology * Executive Summary * Video Advertising Networks * Digital Billboards * Ambient Advertising * Global Digital Out-Of-Home Media * Appendices Some Companies Mentioned Include: * AccessIT * Ad Space Maill Network * AllOverMedia * Alloy Media & Marketing * ANC Sports * Arcade Marketing * Brand Connections * Brite Media Group * Burkhart Sign Systems * Captivate Network * CBS Outdoor * CBS Outernet * Clear Channel Airports * Diversified Media Group * Elemidia * Encompass Media Group * EYE Corp. * Focus Media * JCDecaux * Lamar Advertising * MarketForward * Massivemedia Inc. * National CineMedia * NBC Everywhere * News America Marketing * Premier Retail Networks * Titan Worldwide * TransCore Media Group * Transit Television Network * Van Wagner Sports Group * Zoom Media & Marketing For more information visit http://www.researchandmarkets.com/research/f55642/global_digital_out Laura Wood Senior Manager press@researchandmarkets.com Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Copyright Business Wire 2009
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