ICON Hires Former MediaVest Exec

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Thu Jul 30, 2009 11:40am EDT

STAMFORD, Conn., July 30 /PRNewswire/ -- ICON International, a specialty
finance company engaged in corporate barter, appointed Ed Gentner, former
senior vice president and group client director at MediaVest to senior vice
president, director of national broadcast. 

(Photo:  http://www.newscom.com/cgi-bin/prnh/20090730/NY54454 )
(Logo:  http://www.newscom.com/cgi-bin/prnh/20090119/NY60267LOGO )

"Adding Ed to our management team is a great strategic fit. We recognize that
as we grow, we must continue to provide our clients with superior service -
from professionals with in-depth industry experience," comments Reid
Steinberg, SVP, Director of Broadcast. "Ed is a tremendous talent. His
strength in account management and as a negotiator will help us deliver what
our clients are looking for."

In addition to overseeing the National Broadcast Group, Ed will manage some of
ICON's top accounts and further develop trade opportunities with national
media properties.

Ed joined MediaVest in 1995. During his tenure, he played a key role in
consolidating the Kraft media business at the agency. While overseeing the
account, he was responsible for management and strategy of Kraft's entire
media investment.  Other responsibilities included executing upfront
negotiations with key media companies on behalf of all MediaVest clients,
overseeing the VIA research team and leading all of MediaVest's Kids upfront
negotiations. Ed started his career in media in the National Broadcast Unit of
FCB/TN Media buying national television for Nabisco and Coors Brewing Company.

About ICON International

ICON International is a specialized finance company engaged in corporate
barter to help companies restore value to underperforming assets and fund
corporate expenses. 

ICON is a subsidiary of Omnicom Group (NYSE: OMC), a strategic holding company
that manages a portfolio of global market leaders. Omnicom's companies operate
in the disciplines of advertising, marketing services, specialty
communications, interactive/digital media and media buying services.

For more information, please call (203) 328-2300, email info@icon-intl.com or
visit www.icon-intl.com.


SOURCE  ICON International

Kelly Emmert of ICON International, +1-203-328-2354, kemmert@icon-intl.com
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