Friendster Launches 'Do It Yourself' Ads

Small Businesses Can Now Buy Local Ads with Any Budget on Friendster

MOUNTAIN VIEW, Calif., July 30 /PRNewswire/ -- Friendster, Inc., a top 20
global website based on traffic*, today announced the launch of Friendster "Do
It Yourself" (DIY) Ads, a simple and cost-effective way for local businesses
to buy and launch highly targeted ads with any budget on Friendster. DIY Ads
are available immediately for use by anyone, including Friendster's tens of
millions of active users and Internet users around the globe. Businesses and
users can buy ads directly at http://www.friendster.com/advertise/index.php.

With Friendster DIY Ads, businesses can promote products and services to
segments of Friendster's vast network of over 100 million users globally, from
over 75 different countries. Advertisers can target thousands of Friendster
users by utilizing a set of demographic targeting data for their ads such as
country, age, gender, and marital status. Friendster DIY Ads can be purchased
from any country globally and can currently be targeted to the following
countries; US, Canada, Singapore, Indonesia, Malaysia and the Philippines. Ads
can also be targeted to states, cities and provinces in all countries except
Singapore.

Advertisers have full control of the messaging and creative in their ads, and
ads can be optimized over time allowing advertisers to test campaigns on
limited budgets. Friendster DIY Ads support both graphical and text ads, and
all ads are in the standard 300x250 web ad size. Advertisers can link their
ads directly to a web site, blog, Friendster profile, or anywhere online. Ads
are purchased in a pay-for-impression or CPM model which gives advertisers the
ability to determine how much it will cost per 1000 impressions (or times)
their ad will be shown by country on Friendster. PayPal is the accepted method
of payment for ads; advertisers can use their credit card or debit card to add
money to their PayPal account.

Friendster DIY Ads complement the family owned business culture in Asia where
Friendster is a leading social network and has more than 75 million registered
users. Plus, Asia is the largest market of Internet users (Asia has 41 percent
of the world's Internet users, more than double the 19 percent from the U.S.),
and Asia is the fastest-growing region in the world.*

Once a Friendster DIY Ad campaign is launched, ads are strategically placed
and integrated into the Friendster web site and appear along side content
created by the Friendster community. This approach allows advertisers to get
their ads in front of users in the right places, without disrupting the user
experience. Advertisers have access to a performance chart and a dashboard of
metrics surrounding their campaigns. Metrics include total impressions, total
clicks, total dollars spent, and campaign flight dates. Friendster does review
all ads before they launch to ensure they comply with the Friendster
Advertiser Guidelines; see link
http://www.friendster.com/advertise/guidelines.php .

How to Create a Friendster "Do It Yourself" Ad:
A Friendster account is required to place an ad. To create a new Friendster
account, please visit: http://www.friendster.com.
1. Log-in to Friendster
Go directly to the Friendster "Do It Yourself" Ad set up page:
http://www.friendster.com/advertise/index.php.

2. Create your Ad
Click "Create Ad" and build a text or graphical ad. Script the ad
text, upload an image for graphical ads, and choose the dates when
the ad is to start and finish, and add a link/URL.

3. Choose your Budget
Enter ad campaign budget. Advertisers will not be billed for more
than the amount specified for the campaign. Once the country in
which to run the ad is chosen, advertiser will see what the cost
is per 1000 impressions of the ad in that country.

4. Select your Target
Choose country, age, gender, marital status, and category targets
for the ad.

5. Launch your Ad
Save the ad and deploy it on Friendster!

For more information, please visit the Friendster DIY FAQ page,
http://www.friendster.com/advertise/faq.php

Richard Kimber, CEO of Friendster said, "Small businesses can now buy ads to
promote their products in a very smart and cost effective way locally to
thousands or millions of Friendster users. 'Do It Yourself' Ads are integrated
seamlessly into the Friendster user experience and community which allow
advertisers to reach their target audiences in much more natural, and
non-obtrusive way, we look forward to welcoming all the new advertisers
aboard."

Roy de Souza, CEO of ZEDO said, "ZEDO is excited to have collaborated with
Friendster on the configuration of their 'Do It Yourself' Ads built on ZEDO's
own self service platform. In this current economic environment where social
networks need to solve monetization challenges, ZEDO believes self service is
a great strategy. It increases revenue without additional capex or cost of a
larger sales force."

About Friendster

With more than 100 million members worldwide, Friendster is a leading global
online social network. Friendster is focused on helping people stay in touch
with friends and discover new people and things that are important to them.
Friendster is one of the best sites that allow people to meaningfully
participate with others in exciting and fun ways. Friendster prides itself in
delivering an easy-to-use, friendly and interactive environment where users
can easily connect with anyone around the world via www.friendster.com or
m.friendster.com from any Internet-ready mobile device. Friendster has a
growing portfolio of patents granted to the company on social networking, with
more expected over the next several months. Headquartered in Mountain View,
California, Friendster is backed by Kleiner Perkins Caufield & Byers,
Benchmark Capital, DAG Ventures, IDG Ventures and individual investors. For
more information, visit: www.friendster.com.

About ZEDO

ZEDO, now in its 10th year, is the world's third largest ad serving company
and the largest independent ad server. ZEDO focuses on maximizing revenue for
web publishers. It sells behavioral campaigns for publishers, offers a cutting
edge behavioral technology platform for publishers with a sales team, ad
network optimization that calculates which ad network will pay the publisher
the most, ad serving in flash video players, a widely acclaimed easy to use
full ad serving platform and a new "Self Service Platform built by ZEDO".

ZEDO is headquartered in San Francisco, California and has offices and
development centers in India and Russia. For more information about ZEDO call
415 348 1975 or visit www.ZEDO.com.

*comScore Media Metrix, Worldwide Data, March 2009

SOURCE Friendster, Inc.

Jun Velasco of Friendster, + 63 2 750.7715 local 1304, or Mobile, + 63
920.982.8730, press@friendster.com; or Jan Freeman of ZEDO, +1-415-348-1975,
jan@ZEDO.com