Data Cloud Gets Smart

SAN FRANCISCO, CA, Jul 30 (MARKET WIRE) --
InsideView today announced new partnerships with best-of-breed
information providers which expand coverage for international companies
as well as small and mid-sized businesses (SMB) for its award-winning
sales intelligence solution, SalesView. The recent alliances with Thomson
Reuters, Capital IQ (a Standard & Poor's company), Cortera and NetProspex
add to the growing list of content sources SalesView currently taps into.
Other content relationships include Jigsaw, D&B, Hoovers, Facebook,
Twitter, LinkedIn and over 20,000 online news sources.

These content partnerships are enabled by the InsideView Smart Cloud(TM),
the first sales intelligence solution to allow plug-and-play addition and
validation of content. Leveraging the Smart Cloud platform, SalesView
uncovers new sales opportunities for its users by continuously aggregating
and analyzing relevant personal, professional and corporate data from both
emerging social media and traditional business data sources. SalesView
presents the resulting intelligence within CRMs to maximize sales team
productivity and accelerate sales cycles.

"Salespeople are drowning in a sea of irrelevant data, a problem that's
becoming even more pressing as information proliferates," said Gordon
Anderson, vice president of content at InsideView. "It's critical, then,
for sales intelligence solutions to have not just a broad reach, but also
powerful filters to analyze and validate the content they aggregate."

"The InsideView Smart Cloud makes it easy to tap into practically any
content source, and delivers concise, relevant and accurate sales
intelligence at the point of need -- directly within the SalesView CRM
mash-up," added Anderson, an information industry veteran who is also a
former VP and Editor-in-Chief of Hoover's.

The InsideView Smart Cloud includes Smart Agents(TM), Smart
Connections(TM) and Smart Records(TM) technologies:

-- Smart Agents identify compelling business events and key company
insights from the thousands of data sources SalesView monitors, and notify
sales reps in real-time via email or mobile devices.
-- Smart Connections surface the hidden relationships that exist between
sales reps and their prospects through colleagues, previous employers, and
existing customers. SalesView also integrates seamlessly with LinkedIn and
Facebook, letting salespeople tap into their relationships on these
platforms.
-- Smart Records technology generates a single, composite record -- a
Smart Record -- by comparing similar company and contact profiles from
multiple sources, identifying likely matches, and reconciling any
conflicting data points.

The timely and relevant intelligence delivered by Smart Agents,
complemented by the key relationships discovered through Smart
Connections, enable sales people to call the right prospects at the right
time. Smart Records deliver the most complete and accurate profile
possible, which is increasingly important because of the proliferation of
data sources, often resulting in conflicting or incorrect data between
providers. As a vendor-neutral data aggregator, InsideView is in a unique
position to leverage its technology to address this problem, ultimately
delivering the most relevant and accurate sales intelligence.

About InsideView

InsideView is a Sales 2.0 leader, bringing intelligence gained from social
media and traditional editorial sources to the enterprise to increase
sales productivity and velocity. InsideView's award-winning sales
intelligence solution, SalesView, continuously aggregates and analyzes
relevant executive and corporate data from thousands of content sources
to uncover new sales opportunities. SalesView delivers this intelligence
natively within CRMs and mobile devices for optimum usability. The San
Francisco-headquartered company was founded in 2005 and is venture-backed
by Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse
Capital Partners. InsideView's products are used by more than 15,000 sales
professionals and 1,700 companies worldwide, including Adobe, BMC,
CapGemini, IBM, Polycom, and VMWare. InsideView's CRM partners include
Salesforce.com, SugarCRM, NetSuite, Microsoft, and Oracle. For more
information, visit www.insideview.com.

Contact:
Jesse Odell or Christopher Schreiber
LaunchSquad
415-625-8555
insideview@launchsquad.com

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