New Free Special Report Says Integrating Analytics With Content Management Can Save...

New Free Special Report Says Integrating Analytics With Content Management Can
Save Time, Reduce IT Costs, and Improve Website Measurement and Performance

WOBURN, Mass., July 30, 2009 (GLOBE NEWSWIRE) -- Integrating analytics with your
content management system (CMS) can help you manage your website better and
faster, reduce IT labor costs, and help drive more persuasive content to users
for improved website ROI.

That's the claim of Brett Zucker, Chief Technology Officer at Bridgeline
Software (http://www.bridgelinesw.com/home) (Nasdaq:BLSW) and author of a new
special report, "10 Ways Integrated Analytics and Web CMS Can Help Improve Your
Website's Performance and ROI."

"With traditional stand-alone analytics packages, there is a lag time between
when the metrics are measured and when the analytics reports are read and acted
upon," says Zucker. "Integrating analytics with the CMS eliminates this lag,
compressing cycle time and allowing website improvements to be made and
implemented almost in real time."

With integrated analytics, communication automatically takes place between the
analytics package and other applications such as content management. Many of the
benefits of integrating analytics with CMS are the direct result of this
automation, including:

-- Helps drive persuasive content - persuasive, relevant, targeted
content can be delivered in real-time to site visitors
according to dynamic user profiles created automatically based
on their site activity and page views.

-- Eliminates the "action chasm" - native integration of analytics
and the CMS can dramatically shorten the lag time between the
analytics package measuring web metrics and the web master and
page authors making changes to improve page performance.

-- Improves data accuracy - automation of page tag creation and
placement eliminates human error. When page tags are written
and inserted manually by programmers, the accuracy of external
analytics packages can be off by as much as 10 percent.
"By integrating analytics with web content management, you can quickly and
efficiently make metrics-driven changes to your website," says Zucker. "Because
these content revisions are based on accurate reporting of actual user behavior
and actions, they can significantly improve website performance and ROI."

To download a free copy of Bridgeline's new special report, "10 Ways Integrated
Analytics and Web CMS Can Help Improve Your Website's Performance and ROI,"
visit:
http://www.bridgelinesw.com/resource_center/Analytics_Benefits?source=pressrelea
e. Or, call Bridgeline at 800-603-9936 or write to: Bridgeline Software, 10
Sixth Road, Woburn, MA 01801.

About Bridgeline Software

Bridgeline Software is a developer of web application management software and
award-winning interactive business technology solutions that help organizations
optimize business processes. The iAPPS Product Suite is an innovative SaaS
solution that unifies Content Management, Analytics, eCommerce, and eMarketing
capabilities -- enabling business users to swiftly enhance and optimize the
value of their web properties.

Combined with award-winning interactive technology services by Microsoft Gold
Certified development teams, Bridgeline Software helps customers to
cost-effectively maximize the value of their rapidly changing web applications.
Bridgeline Software's teams of developers specialize in web application
development, usability engineering, SharePoint development, rich media
development, and search engine optimization.

Bridgeline Software is headquartered near Boston with additional locations in
Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore,
India. Bridgeline Software currently has over 600 customers ranging from middle
market organizations to divisions within Fortune 1,000 companies that include:
Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life,
PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National
Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National
Insurance Crime Bureau, the American Academy of Pediatrics, and the Georgia
Lottery. To learn more about Bridgeline Software, please visit
www.bridgelinesw.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

All statements included in this press release, other than statements or
characterizations of historical fact, are forward-looking statements. These
forward-looking statements are based on our current expectations, estimates and
projections about our industry, management's beliefs, and certain assumptions
made by us, all of which are subject to change. Forward-looking statements can
often be identified by words such as "anticipates," "expects," "intends,"
"plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should,"
"would," "could," "potential," "continue," "ongoing," similar expressions, and
variations or negatives of these words. These forward-looking statements are not
guarantees of future results and are subject to risks, uncertainties and
assumptions including the risks described in our filings with the Securities and
Exchange Commission that could cause our actual results to differ materially and
adversely from those expressed in any forward-looking statement. We expressly
disclaim any obligation to update any forward-looking statement.

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CONTACT: Bridgeline Software, Inc.
Brian Bolton, Vice President of Marketing
781.497.3013
bbolton@bridgelinesw.com