SportsMEDIA Technology Corporation Celebrates Providing 15 Years of State-of-the-Art Technology to ESPN`s X Games

Continuing Its Long Standing Relationship with the Ultimate Action Sports
Franchise

SportsMEDIA Aims to Maximize Every Viewer`s Experience
DURHAM, N.C.--(Business Wire)--
Sports fans are gearing up for the Super-Bowl of action sports as X Games 15
kicks off in Los Angeles July 30 - August 2. As always fans are looking to the
X-Games to produce an entertaining display of skills and thrills like nothing
else in the world.

For fifteen years the X Games have provided the ultimate forum and showcase for
the best in action sports and the best performances of action sports athletes
and SportsMEDIA Technology Corporation has been with ESPN every step of the way.

Whether a fan is watching the action live on-site or live on television,
SportsMEDIA is behind the scenes playing a significant role in ensuring that
each X Games fan gets the most out of their experience.

When the X Games was still in its initial concept phase, ESPN hired SportsMEDIA,
an expert in designing electronic sports scoring systems and real-time
television graphics display systems, to consult with the ESPN team developing
and defining the X Games franchise.

"It may be hard to imagine now, but at that time, many of the sports under
consideration for inclusion in the original X Games had never been held as
competitions, many lacked scoring methods and philosophies, many had no
sanctioning leagues, and none had ever been presented on live television," said
Gerard J. Hall, president of SportsMEDIA. "Designing an electronic scoring
system with a real-time graphics interface to live television for any
established and mature sport, like golf or automobile racing for example, is a
challenge in itself. With X Games we had to design and define the rules of a
sport first, and then define and design a TV- friendly format consistent with
ESPN`s X Games philosophy for how that sport should be staged and presented.
And, of course, once we completed this process for one X Games sport, we had to
repeat it 27 times!"

Today, as it has for all 15 X Games, SportsMEDIA remains the official timing and
scoring company, the official real-time scoring and information infrastructure
company, and the official real-time data and graphics publishing and
presentation company for the X Games.

One of the biggest production advantages to ESPN of having SportsMEDIA be the
one vendor handling all the data generation systems and all the data publication
systems at the X Games, is that SportsMEDIA can control and ensure that all data
publishing channels receive and publish live scoring data simultaneously.
SportsMEDIA`s X Games systems ensure that the television viewer, the athlete,
the announcer, the live graphics display devices, and the stadium display boards
all receive and publish the data at the same time. This creates a very
satisfying group reaction experience.

"SportsMEDIA is instrumental in the overall execution of the X Games for ESPN.
Their technology and understanding of what it takes to put on a live broadcast
and event is an asset to our operation and production teams," said Phil Orlins,
Coordinating Producer, ESPN Productions. "We are glad to have them on board and
look forward to putting on a spectacular X Games 15."

Today, SportsMEDIA is the sole provider to X Games of:

* Official electronic timing and scoring systems
* Live real- time scoring content organization and distribution
* CG Graphics interface systems
* Keyable graphics systems
* Event venue scoreboard and video board display systems
* Event venue count down clocks
* Television and event talent teleprompting systems
* Real-time live scoring feeds

SportsMEDIA will have more than 25 professionals on-site overseeing this year`s
events. Duties include installing and building out all of the timing, scoring
and judge systems, bringing all of the data collection systems into a central
scoring hub database, installing and building out all of the data presentation
channels, and operating all real-time data and graphics systems throughout the
event.

About SportsMEDIA Technology Corporation

SportsMEDIA Technology Corporation (www.sportsmedia.com), based in Durham, NC,
is an Emmy Award winning provider of graphics, statistics and video enhancement
software and services to producers of live television sports broadcasts.
SportsMEDIA`s products and services have enhanced the production quality and the
viewer`s experience of the biggest events and most valuable properties in sports
programming, including the Super Bowl, NBC Sunday Night Football, ABC Monday
Night Football, the Indianapolis 500, the NCAA Final Four, the Kentucky Derby,
ESPN Summer and Winter X-Games, NBA on TNT, NASCAR and NHL. SportsMEDIA designs
systems to meet the needs of the planet`s most demanding real-time client…live
television.

SportsMEDIA Technology Corporation
Patricia Hopkins, 919-602-4392;
p.hopkins@sportsmedia.com

Copyright Business Wire 2009