Hurricane Grill & Wings Launches Hurricane Kids Club

Kids To Seek Treasure and Win Prizes and Family Getaways

WEST PALM BEACH, Fla., July 30 /PRNewswire/ -- Hurricane Grill & Wings,
(www.hurricanewings.com), the popular restaurant well known for its uniquely
savory chicken wings, will kick-off its Hurricane Kids(TM) Club with a special
interactive campaign uniting Nintendo DS(TM) users around social gaming and
good food.

As part of the launch, Hurricane Grill & Wings will promote Treasure World, a
recently released Nintendo DS game developed by Aspyr Media, a video game
publisher, in which the console is a treasure detector, trophy case and toy
box using Internet technology for creative community play.

Hurricane Grill & Wings will also serve as a Treasure World hotspot, allowing
gamers to unlock a hidden treasure when the game detects the restaurant's
wireless signal.

"We really believe in the family experience at 'Hurricanes'," said Chief
Marketing Officer Dean Tendrich. "Not only does gaming fit our brand's DNA,
but the promotion is cutting-edge marketing. It provides another unique
platform to promote our food, family, fun messaging."

Treasure World games, Nintendo DS systems and tickets to Universal Studios
theme park will be raffled at participating Hurricane Grill & Wings
restaurants. Two grand prize winners will receive theme park tickets and hotel
accommodations. No purchase is necessary to participate.

Additionally, Aspyr is creating a Hurricane Grill & Wings branded profile page
inside ClubTreasureWorld.com, a safe, kid-friendly online community where
users meet and trade treasures with their friends and receive notifications
about gatherings at the restaurants.

Hurricane Kids Club members will receive a Treasure World activity sheet and
specially designed take-home cups featuring the game's characters with their
meals.

Hurricane Grill & Wings also partnered with The Game Agency, an award-winning
marketing firm specializing in creating, marketing and distributing video
games, interactive entertainment and social media, on the initiative.

About Hurricane Grill & Wings
The original Hurricane Grill & Wings opened in Fort Pierce, Fla., in 1995.
Currently there are 30 Florida locations with additional restaurants planned
nationwide.

In July 2009, Hurricane Grill & Wings was named to Restaurant Business
magazine's Future 50, a listing of the fastest growing chains with annual
sales between $25 and $50 million.

SOURCE Hurricane Grill & Wings

Janis R. Ehlers for Hurricane Grill & Wings, +1-954-726-9228