Global BusinessObjects Network to Merge with Americas` SAP Users` Group

Thu Jul 30, 2009 12:26pm EDT

* Reuters is not responsible for the content in this press release.

United Organization Creates One, Powerful User Community for SAP Customers in
North America

CHICAGO--(Business Wire)--
The Global BusinessObjects Network (GBN), an independent user community for
customers of the SAPĀ® BusinessObjects solution portfolio, today announced that
it will merge with its parent organization, the Americas' SAP Users' Group
(ASUG), the world's largest customer-run community of SAP professionals. The
merger will create one powerful user community and solidify ASUG`s position as
the pre-eminent resource for all members of the SAP ecosystem in North America,
regardless of their specific data environment. 

"The ASUG/GBN merger is a logical and natural next step for the ecosystem, and
it`s one that we`ve been working toward during the last several months," said
Abbe Mulders, ASUG chairperson and CIO of Dow Corning. "As SAP continues to
integrate the SAP BusinessObjects portfolio, ASUG will provide all SAP customers
with the best venue to learn and understand how the integration of
BusinessObjects affects their organizations." 

ASUG created GBN last year after SAP completed its acquisition of Business
Objects S.A. Since its launch, the community has grown to more than 3,000

"Based on the integration of the BusinessObjects solutions into the SAP
portfolio, by merging with ASUG, we can offer our members the strength of a
united community and remain in-step with the direction of SAP," said Mark D.
Frederick, GBN steering team chair and senior project manager, Portal and Data
Services for Ball Corporation. 

Under the leadership of the ASUG customer-led board of directors, ASUG and GBN
volunteers will collaborate to determine the appropriate educational and
networking opportunities that provide value to all members. 

"The Business Intelligence (BI) Special Interest Group (SIG) is one of the most
active in ASUG, and we enthusiastically welcome the opportunity to enhance
customer-to-customer collaboration for all members of the SAP BusinessObjects
ecosystem," said Katie Newlon, community facilitator for the ASUG BI SIG. 

ASUG has expanded its membership offering to accommodate the wide variety of SAP
BusinessObjects customers. The new structure, which will go into effect in 2010,
will now include a $250 individual annual membership for those SAP
BusinessObjects customers who are not SAP ERP users. ASUG`s existing corporate
membership offering also will be available for SAP BusinessObjects-only
customers with multiple users. All other ASUG membership types will remain the

The merger is expected to be complete by the end of 2009. More information will
be available in coming months and highlighted at the SAP BusinessObjects User
Conference, Oct. 18-21, 2009, in Dallas. John Schwarz, SAP AG executive board
member and CEO of Business Objects SA prior to its acquisition, will be the
keynote speaker at the event. For more information on the event, visit 

About GBN

The Global BusinessObjects Network (GBN) is an independent, member-driven
community that brings together customers and partners of the SAP BusinessObjects
portfolio to share knowledge and best practices, creating a powerful customer
voice. GBN was established by the Americas` SAP Users` Group (ASUG) and
leverages ASUG`s relationship with the entire SAP ecosystem to provide members
immediate value: a direct connection with SAP for input on product, service, and
company direction. For more information, visit 

About ASUG

The Americas' SAP Users' Group (ASUG(R)) is an independent, volunteer-run
organization that facilitates knowledge transfer among the community of SAP
customers, regardless of their data environment, by providing user-driven
educational opportunities, professional networking and a forum that provides
insight and influence to SAP. ASUG maintains a unique position within the SAP
community through its: combination of highly-focused education tools; access to
subject matter experts and SAP executives; ability to influence SAP products and
services; and personal networking opportunities with SAP professionals. As a
result, members from organizations of all sizes have access to resources that
can solve their SAP-related business problems more efficiently and
cost-effectively, realizing a significant return from their membership.
(Additional information at 

SAP and all SAP logos are trademarks or registered trademarks of SAP AG in
Germany and in several other countries. BusinessObjects, Web Intelligence,
Desktop Intelligence and Crystal Reports are trademarks or registered trademarks
of Business Objects in the United States and/or other countries. Business
Objects is an SAP company. 

All other product and service names mentioned are the trademarks of their
respective companies. 

SAP Forward-looking Statement 

Any statements contained in this document that are not historical facts are
forward-looking statements as defined in the U.S. Private Securities Litigation
Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect,"
"forecast," "intend," "may," "plan," "project," "predict," "should" and "will"
and similar expressions as they relate to SAP are intended to identify such
forward-looking statements. SAP undertakes no obligation to publicly update or
revise any forward-looking statements. All forward-looking statements are
subject to various risks and uncertainties that could cause actual results to
differ materially from expectations The factors that could affect SAP's future
financial results are discussed more fully in SAP's filings with the U.S.
Securities and Exchange Commission ("SEC"), including SAP's most recent Annual
Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue
reliance on these forward-looking statements, which speak only as of their

for ASUG
Ken Krause
847-279-0022 x228

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