IBM Take-Over of SPSS Highlights Value of Data Mining and Analytics says KXEN CEO and Founder Roger Haddad

SAN FRANCISCO & PARIS & LONDON--(Business Wire)--
The $1.2 billion acquisition of analytics and data mining vendor SPSS by IBM is
a move with positive repercussions for the rest of the industry, says KXEN
founder and CEO Roger Haddad.

KXEN pioneered next-generation analytics and as a result of the IBM deal moves
up to rank second among the world`s independent vendors.

Haddad says the IBM deal has placed the spotlight firmly on the sector, with
analysts, investors and user organizations now looking more closely at the
remarkable value data mining and analytics generates. "The price paid for SPSS
of four times revenues and 25 times earnings shows just how valuable this sector
really is," says Haddad. "But the deal has also created a tremendous opportunity
for the sector`s remaining independent vendors that KXEN is well placed to
capitalize on.

"There is no For Sale sign hanging in our window," continues Haddad. "We
launched KXEN in 1998 to democratize the benefits of data mining and predictive
analytics, making them practical and affordable across the whole enterprise and
not just the exclusive preserve of a few specialists. It`s going to take up to
two years for the dust to settle following the IBM acquisition.

"Former SPSS partners, systems integrators and distributors will face
uncertainty. We think it`s inevitable that many will be sidelined as IBM opts to
sell and support through its own global network while others will decide to
simply walk away because the deal compromises their own preferred choice of
hardware and software platforms.

"KXEN is embarking on an aggressive drive to take market share, capitalizing
fully on the opportunity the acquisition has created and building on our growing
penetration of larger customer organizations," concluded Haddad.

About KXEN

KXEN, The Data Mining Automation Company delivers next-generation Customer
Lifecycle Analytics to enterprises that depend on analytics as a competitive
advantage. KXEN's Data Mining Automation Solution drives significant
improvements in customer acquisition, retention, cross-sell and risk
applications. Its solution integrates predictive analytics into strategic
business processes, allowing customers to drive greater value into their
business. Find out more by visiting www.kxen.com.

KXEN, Inc.
Michele Moussavi, +1-415-904-4165
michele.moussavi@kxen.com
or
KXEN - Europe
Caroline Tailleferd, +33 1 41 44 79 54
caroline.tailleferd@kxen.com

Copyright Business Wire 2009