CiCi's Pizza Celebrates Ultimate Pizza Party Blowout at All 650 Restaurants

Guests Will Receive $65 Million Value in Savings Just in Time for Back to
School

COPPELL, Texas, July 30 /PRNewswire/ -- Think you know what a good pizza party
is - think again. More than 4,500,000 invitations have been distributed. A
record 5.7 million slices of pizza are being prepared for hungry guests. And
to quench the thirst - 170,000 gallons of soda. An anticipated 650,000 guests
will celebrate at 650 CiCi's Pizza locations on Saturday, August 8 from 11:00
a.m. - 9:00 p.m. Now that's an Ultimate Pizza Party! And what is a great party
without a great party favor - CiCi's is giving families a coupon book with
over $100.00 in savings with the purchase an adult buffet. In addition to all
the pizza, soda and party festivities, that is a total of $65 million value in
savings. Each coupon book is loaded with discounts from major retailers like
Blockbuster, Great Clips, Sylvan Learning Center, Build-A-Bear, and many
CiCi's Pizza offers - just in time for back-to-school shoppers. So don't miss
out and bring your family to be a part of the summer event at CiCi's Pizza
Ultimate Pizza Party taking place nationwide.

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"Our team members are geared up to party and we are ready to provide 10 solid
hours of WOW for our guests," said Craig Moore, president and CEO of CiCi's
Pizza. "The Ultimate Pizza Party is our way of thanking each and every one of
our guests, CiCi's wants to be sure they have the savings they need to prepare
for the back-to-school season - $65 million worth of coupons - that's $100 per
coupon book."

CiCi's operates on a simple, but critical plan. "When our guests walk through
the door, we do whatever it takes to make them happy. Our secret weapon is
our unbelievable people. We want you to have a positive experience. If you
want a pizza that we don't have on the buffet, we will absolutely make it for
you. CiCi's serves salad, pasta, dessert and 16 kinds of pizza, all made
fresh with high quality ingredients," continues Moore.

Founded in 1985, CiCi's Pizza is a family-oriented restaurant serving guests
fresh pizza, pasta, salad and dessert, all you want for about five bucks and
change. CiCi's mission then and now is to exceed each guest's expectation in
food, service and cleanliness at an affordable price. Since opening its first
restaurant in Plano, Texas, CiCi's has grown to almost 650 restaurants in 31
states.

Industry professionals have taken notice of CiCi's Pizza's continuous growth
and success. Nation's Restaurant News has ranked CiCi's number one for sales
and unit growth in the pizza chain category for the past three years. In its
recent 2009 ranking, Entrepreneur magazine's Annual Franchise Top 500 issue,
ranked CiCi's Pizza as number one in the Italian restaurant industry category
an honor the company also received in 2007. Men's Health recently included
CiCi's Pizza in it's list of America's Healthiest Restaurants.
StartupJournal.com, The Wall Street Journal's guide for entrepreneurs, ranked
CiCi's as one of the top 25 highest-performing brands in the nation and
Franchise Today placed the company in the top 200 of all franchise concepts.
Other honors include "Best in Value" award among national pizza chains in
Restaurants and Institutions magazine's 2006 Consumers' Choice Report and
"Best Customer Service" from Corporate Research International in 2007, 2006
and 2005. For more information visit www.cicispizza.com.

SOURCE CiCi's Pizza

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