LifeWorks Delivers Innovative Computer Accessories Product Line Under New Licensing...

LifeWorks Delivers Innovative Computer Accessories Product Line Under New
Licensing Agreement with iHome

NEW YORK, July 30 /PRNewswire/ -- LifeWorks Technology Group recently signed a
licensing agreement with iHome, a division of SDI Technologies, Inc. and the
worldwide leader in manufacturing acclaimed iPod(R) and iPhone(TM) speaker
systems. Under the agreement that will further diversify iHome product
offerings, LifeWorks will produce a line of computer accessories, marketed
under the iHome name, that integrates iPod/iPhone compatibility with desktop
and mobile solutions.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090730/NY54553)

The management team behind the LifeWorks product line has more than three
decades of experience in the computer accessories business and has developed
products for some of the most successful companies in the world.

Fiercely loyal to their "Live. Work. Play." philosophy, the LifeWorks product
portfolio represents the convergence of computer accessories with iPod and
iPhone. Designed to fit the lifestyles of all consumers from the computer
savvy to the everyday PC user, the debut product line seamlessly combines the
functionality of traditional desktop and mobile solutions with WC style and
technology.

"LifeWorks is committed to delivering the most innovative desktop and mobile
solutions for Mac and PC users alike," said Amin Adjmi, Vice President of
LifeWorks. "The notebook stand, keyboards, and portable USB hubs were created
to enhance the capabilities of any personal computer."

Building on the success of iHome, LifeWorks delivers key products including
mice, keyboards, headsets, and webcams designed to enhance the PC experience
for both individual consumers and businesses. For the discerning customer who
demands state of the art capabilities coupled with WC presentation, LifeWorks
offers two products completely new to market: Notebook stand with iPod/iPhone
dock & built-in speakers and Multimedia keyboard with iPod /( )iPhone dock.

"The 2009 product line announced today fuses the superior capabilities of
LifeWorks' technology with the widely used iPod and iPhone," said Eddie
Mizrahi, LifeWorks CEO. "As a result, consumers are able to streamline the
various technological components utilized in their day to day lives with
ease."

The entirety of the LifeWorks product line and packaging is eco-friendly. "At
LifeWorks our professional choices are shaped in conjunction with our beliefs
about preserving the environment which we see as both a priority and a major
corporate responsibility," said Mizrahi.

All packaging consists of water or soy-based, non-toxic ink, recycled paper
and recyclable PET plastic. Furthermore, all products are in compliance with
the EU's RoHS directive that bans products containing more than agreed upon
levels of harmful substances such as lead. Though this regulatory measure is
not yet legislated in the United States, LifeWorks Technology Group took the
initiative to comply with the directive to help preserve the environment.

Along with environmental preservation, a commitment to charitable initiatives
is an integral part of LifeWorks' corporate philosophy. Upon its inception,
LifeWorks initiated a strategic partnership with the Susan G. Komen for the
Cure(R) Foundation. As a result of this commitment, LifeWorks produced a
special edition product line in the Foundation's signature pink color. One
dollar will be donated to the Foundation for every product sold with a minimum
donation of $100,000.

LifeWorks products are available for purchase at national retailers such as
Radio Shack, Apple, Kmart, Best Buy and Costco.

About LifeWorks:
Formed in 2008, LifeWorks is a trademark of SDI Technologies, Inc. used under
license. Their 2009 debut product line features computer accessories
manufactured with the highest quality standards. LifeWorks is based in New
York City. For more information, visit www.life-works.com or call
212-398-1110.

About iHome
iHome was established in 2005 as a division of SDI Technologies to develop and
market iPod electronics. The first iHome product introduced, the iPod Clock
Radio, was an unqualified success that became the top-selling iPod accessory
for the year, and firmly established iHome as the premier brand in the iPod
electronics market. Since then, iHome has been at the forefront of design
with a growing lineup of award-winning iPod / iPhone-compatible audio products
that includes portable and home speaker systems, as well as new lines of
mobile phone and computer speakers.

Acknowledged for its innovative features, unique designs, and advanced
technology, iHome has already garnered several prestigious industry awards and
recently expanded its offerings via licensing agreements with Microsoft,
Bongiovi, Harley Davidson and Bluetooth, to develop audio electronics for
their respective media devices and technologies.

iHome supports its franchise with national print, broadcast and online
advertising campaigns, and the company's products can be found worldwide in
over 56 countries or on the web at www.ihomeaudio.com.

SOURCE LifeWorks; iHome

Rebecca Zarazan of Now and Zen Group, +1-212-967-9577,
rebecca@nowandzengroup.com