Research and Markets: Future of Value Added Services (VAS) Market in India 2009-13 Forecasts VAS Market Size over the Period of 2009-13

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/2d74c6/future_of_value_ad) has
announced the addition of the "Future of Value Added Services (VAS) Market in
India 2009-13" report to their offering.

The Indian telecom industry is one of the fastest growing in the world and India
is projected to become second largest telecom market globally by 2010. This has
helped the VAS Industry in India to come out of its infancy. Even the global
economic slowdown has done less to affect its growth.

The mobile VAS market has grown by around 60% year on year and is estimated to
touch INR 251 billion in FY 2009-10. This trend is expected to increase in
future, as VAS services will become a major revenue source for telecom operators
in India. This becomes critical, as the Average Revenue Per User (ARPU) for
telecom operators is decreasing despite the overall increase in consumer base.
The growth in tier 2-3 cities has helped increase the overall consumer base of
mobile services in India but this has created problems of its own. Currently
companies working in VAS segment are facing challenges like high cost of VAS,
limited availability of content in local language(s) and non-availability of
enough high-end mobile phones.

These challenges will still not affect the growth of VAS in India due to factors
like increase in awareness of VAS, increased subscriber base, introduction of 3G
services and increased focus on m-Commerce.

This report forecasts VAS Market size over the period of 2009-13. This report
maps VAS under various categories. The report also profiles two major industry
players and has a comprehensive list of all well known players in this segment.

The report is designed to help:

* VAS companies in identifying market potential, competitive landscape and need
gaps in their service offerings
* Telecom companies in identifying the right VAS vendors
* Media and Entertainment companies in identifying the market potential for
their media content(s)
* Companies looking for organic or in-organic growth in VAS market in India
* Companies looking to enter in Indian VAS market
* Investment banks, venture capitalists who are looking to invest in VAS market
in India

Key Topics Covered:

* Introduction
* Market Size
* Need for Value Added Services
* Mapping of Value Added Services
* Effect of 3G service on Indian VAS market
* Growth Drivers and Inhibitors
* Current Players in Indian VAS Market
* Future Trends

List of Exhibits

* 2.1. Distribution of Market between Wireless Service Providers
* 2.2. Major Wireless Operators and Their Market Share
* 2.3 Major Wireless Operators and their market share in %age
* 2.4 Technology wise Wireless Services Market Share
* 2.5 Mobile VAS market (In INR Billion)
* 2.6 VAS Value Chain
* 2.7 VAS Revenue Sharing
* 4.1 VAS Categories
* 4.2 VAS Delivery Platforms
* 7.1 Net Revenue of OnMobile from 2004 to 2009
* 7.2 Presence of OnMobile in VAS Value Chain
* 7.3 Net Revenue of Tanla from 2005 to 2009
* 7.4 Presence of Tanla in VAS Value Chain
* 7.5 List of 125 value added service (VAS) providing companies in India

Companies Mentioned:

* Onmobile Global Limited
* Tanla Solutions Limited
* and other VAS providers in Indian Market

For more information visit
http://www.researchandmarkets.com/research/2d74c6/future_of_value_ad.

Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

Copyright Business Wire 2009