BET Goes 'INSIDE DTP'

The Brand New Docu-Reality Series Reveals the World of Atlanta's Music Scene
and The Music Empire of DTP and Its Founders, Chris "Ludacris" Bridges, Chaka
Zulu and Jeff Dixon

PASADENA, Calif., July 30 /PRNewswire/ -- INSIDE DTP, premiering Tuesday,
October 27, at 10:30 p.m.*, offers a behind-the-scenes look at the Atlanta
music scene and the powerhouse record company DTP founded by Chris "Ludacris"
Bridges, Chaka Zulu and Jeff Dixon.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070716/BETNETWORKSLOGO )

INSIDE DTP is a docu-reality series that takes an inside look at the
glamorous, high-stakes world of record label Disturbing Tha Peace, also known
as DTP. The record company took the music world by storm in the 1990s with
hundreds of millions of dollars in sales, celebrity endorsements and global
appeal. DTP showed the world that hip-hop was a lifestyle, not just music. In
recent years, however, the climate of the music industry has changed
drastically, and DTP, once a dominant force in hip-hop music, must now find
other ways to maintain its level of success - but company founders Chris
"Ludacris" Bridges, Chaka Zulu and Jeff Dixon are not about to lose. DTP is
ready to reinvent and resuscitate the entire music industry as they
demonstrate how true family bonds, loyalty and innovation will help their
company excel in this hyper-competitive industry.

Viewers will not only see the challenging process of developing an album from
concept to retail, but they'll also meet a broad cast of characters driven by
a competitive spirit and a drive to succeed.

The executive producers of INSIDE DTP are James DuBose of DuBose Entertainment
and Chris "Ludacris" Bridges, Chaka Zulu and Jeff Dixon - all of Disturbing
Tha Peace Entertainment.

Viewers can visit www.bet.com/OnTV/BETShows for more information about INSIDE
DTP.

*All times ET/PT

About BET Networks
BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's
leading provider of quality entertainment, music, news and public affairs
television programming for the African-American audience. The primary BET
channel reaches more than 98 million households and can be seen in the United
States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET
is the dominant African-American consumer brand with a diverse group of
business extensions: BET.com, a leading Internet destination for Black
entertainment, music, culture, and news; BET Digital Networks - BET J, BET
Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment
tastes; BET Home Entertainment, a collection of BET-branded offerings for the
home environment including DVDs and video-on-demand; BET Mobile, which
provides ringtones, games and video content for wireless devices; and BET
International, which operates BET in the United Kingdom and oversees the
extension of BET network programming for global distribution.

SOURCE BET Networks

Michelle Clark, +1-212-205-3158, michelle.clark@bet.net; or Voncella McIntosh,
+1-310-481-3732, voncella.mcIntosh@bet.net, both of BET Networks