This Fall, BET Offers Hard-Working Americans the Chance to 'PAY IT OFF'

New Innovative Game Show, Hosted by Actress/Comedienne Kim Coles, Gives
Contestants the Opportunity to Pay Off Their Debts

PASADENA, Calif., July 30 /PRNewswire/ -- In these tough economic times,
wouldn't it be nice to get out of the red and on the path to financial
freedom? Everyone is looking for some relief, especially debt relief. This
fall, BET introduces groundbreaking new game show PAY IT OFF, which gives
contestants the chance to change their lives and pay off mounting debt. Hosted
by actress/comedienne Kim Coles, the one-hour show premieres Wednesday,
September 30, at 10:00 p.m.*

(Logo: http://www.newscom.com/cgi-bin/prnh/20070716/BETNETWORKSLOGO)

PAY IT OFF is the first game show of its kind specifically aimed at helping
individuals defray their bills and debts - one expense at a time. While most
game shows focus primarily on the mechanics of the game play, PAY IT OFF
focuses on the personal debt dilemmas of everyday people.

This unique game show is divided into five rounds with increasing levels of
difficulty within each round. As the game play progresses, the contestant has
a chance to win more money to pay towards his/her debt. If the contestant
makes it successfully through all five rounds, he/she then has the chance to
earn $25,000 in the final bonus round!

"Everything I have done in my career has led me to this point, and the
opportunity to be the first African-American female game show host on
primetime television is amazing; how could I say no? PAY IT OFF is timely,
exciting and wonderful, and I'm glad I get to be the one handing out the cash
to people in need," said host Kim Coles.

Four-time NAACP Image Award nominee Kim Coles is best known for her
five-season turn as the unforgettable "Synclaire" on FOX's hit comedy series,
Living Single. Since then, Coles has starred on numerous hit television
programs, including Frasier, Six Feet Under, One on One and VH1's popular
series Celebrity Fit Club. She also recently co-hosted the NBC daytime talk
show In the Loop with iVillage. A well-known comedienne, Coles is now ready to
take on her biggest challenge yet: game show host.

PAY IT OFF is executive produced by Rob Lob and Sam Sokolow of SokoLobl
Entertainment and Michael Binkow of Five Binks, Inc.

Viewers can visit www.bet.com/OnTV/BETShows for more information about PAY IT
OFF.

*All times ET/PT

About BET Networks
BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's
leading provider of quality entertainment, music, news and public affairs
television programming for the African-American audience. The primary BET
channel reaches more than 98 million households and can be seen in the United
States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET
is the dominant African-American consumer brand with a diverse group of
business extensions: BET.com, a leading Internet destination for Black
entertainment, music, culture, and news; BET Digital Networks - BET J, BET
Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment
tastes; BET Home Entertainment, a collection of BET-branded offerings for the
home environment including DVDs and video-on-demand; BET Mobile, which
provides ringtones, games and video content for wireless devices; and BET
International, which operates BET in the United Kingdom and oversees the
extension of BET network programming for global distribution.

SOURCE BET Networks

Zabrina Horton, +1-310-481-3737, or zabrina.horton@bet.net, Crystal Thomas,
+1-310-481-3779, or crystal.thomas@bet.net, both of BET Networks