BET'S 'PRESSURE COOKER' and 'BRING YOUR A-GAME' Headline BET and Viacom Education...

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Thu Jul 30, 2009 2:45pm EDT

BET'S 'PRESSURE COOKER' and 'BRING YOUR A-GAME' Headline BET and Viacom
Education Initiatives
Critically Acclaimed and Award-Winning Documentary 'PRESSURE COOKER' and
Innovative Special 'BRING YOUR A-GAME' Premiere Back-to-Back Saturday,
September 12, Beginning at 7:00 p.m.*



PASADENA, Calif., July 30 /PRNewswire/ -- On Saturday, September 12, BET, a
division of Viacom, will premiere two compelling specials as part of the
network's ongoing education initiative and Viacom's new Get Schooled platform
-- award-winning documentary PRESSURE COOKER at 7:00 p.m.* and innovative
special BRING YOUR A-GAME at 9:00 p.m.*

(Logo:  http://www.newscom.com/cgi-bin/prnh/20070716/BETNETWORKSLOGO )

BET has long supported education through programming that underscores its
importance and the resources available to help young people achieve meaningful
academic credentials. Get Schooled is a new initiative, co-founded by Viacom
and the Bill & Melinda Gates Foundation, to engage a range of audiences around
the education crisis through the provision of resources and information,
community outreach and innovative programming like these two new shows. 

About PRESSURE COOKER 
There's a force-of-nature behind the door to Room 325 at Frankford High School
in Philadelphia. Her name is Wilma Stephenson and she teaches Culinary Arts.
She has taught at Frankford for 40 years, long before Culinary Arts became
part of the school's curriculum. Infamously blunt, Mrs. Stephenson runs a
"boot camp" at Frankford, disciplining her students into capable chefs and
responsible students. Behind her tough-talking exterior is a teacher who cares
passionately about getting the best out of her students and making sure they
receive the opportunities -- including scholarships to top programs -- that
will help them overcome the challenges of Northeast Philly. She can be
cantankerous, and she knows it, but she will do anything for the students who
get with the program and show true promise and the hunger to succeed. 

PRESSURE COOKER documents Mrs. Stephenson and those students committed enough
to surrender themselves to her enlightened despotism through two semesters in
Culinary Arts. By the end of the school year, 13 of her students will have
made it through the gauntlet. These seniors aspire to scholarships that will
enable them to move on to a future filled with opportunity. At a school where
more than 40 percent of students don't even make it to their senior year, Ms.
Stephenson's class stands in stark contrast, with 11 members of last year's
class earning more than $750,000 in scholarships. She offers the kids her
version of the American Dream: You choose a realistic goal. You work hard. You
work the system. You get out of Northeast Philly. 

About BRING YOUR A-GAME 
Actor and director Mario Van Peebles partnered with the Twenty First Century
Foundation (a national foundation created to facilitate giving for Black
community change) to produce a documentary entitled BRING YOUR A-GAME. In the
documentary, prominent Black men from diverse professional fields are asked
one simple question: "What does it take to bring your 'A' Game and to succeed
in life?" Using hip computer-generated, video game-style design and music to
present messages of success strategies, educational achievement, mentorship
and discipline, BRING YOUR A-GAME seeks to reach out to its target audience of
young Black males in search of role models and practical tools for
professional success. 

Interviewees include Richard "Dick" Parsons, Chris Rock, Ice Cube, Sean
"Diddy" Combs, Spike Lee, Russell Simmons, Kevin Liles, Mayor Cory Booker, Lou
Gossett, Jr., Hill Harper, Damon Dash, Kevin Powell, Melvin Van Peebles,
Geoffrey Campbell, Bruce Gordon and Alan Houston. Alongside the famous faces,
everyday people also share their stories of success, including Ernest Austin
(Ex-Offenders Action Network), the "Three Doctors" from Newark, N.J. (Dr.
Sampson Davis, Dr. Rameck Hunt and Dr. George Jenkins), and Van Jones (founder
and president, Green for All). 

Viewers can visit www.bet.com/OnTV/BETShows for more information about
PRESSURE COOKER and BRING YOUR A-GAME. 

*All times ET/PT 

About BET Networks 
BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's
leading provider of quality entertainment, music, news and public affairs
television programming for the African-American audience. The primary BET
channel reaches more than 98 million households and can be seen in the United
States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET
is the dominant African-American consumer brand with a diverse group of
business extensions: BET.com, a leading Internet destination for Black
entertainment, music, culture, and news; BET Digital Networks - BET J, BET
Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment
tastes; BET Home Entertainment, a collection of BET-branded offerings for the
home environment including DVDs and video-on-demand; BET Mobile, which
provides ringtones, games and video content for wireless devices; and BET
International, which operates BET in the United Kingdom and oversees the
extension of BET network programming for global distribution. 

About Get Schooled 
Get Schooled is a national platform that connects, inspires and mobilizes
people -- from policymakers to kids -- to find effective solutions to the
problems facing our education system. It provides resources and information,
community outreach and creative programming that engage a range of audiences
around America's education crisis. Get Schooled's founding partners are the
Bill & Melinda Gates Foundation and Viacom, including its brands BET Networks,
MTV Networks and Paramount Pictures. The initiative combines the foundation's
deep knowledge of education reform with the power of Viacom's diverse brands
to raise awareness about the challenges facing America's public education
system.  To find out more about Get Schooled and the initiative's
groundbreaking national television premiere on Sept. 8, visit
www.getschooled.com.  


SOURCE  BET Networks

Tricia Newell, +1-212-975-8230, tricia.newell@bet.net, or Michelle Clark,
+1-212-205-3158, michelle.clark@bet.net, both of BET Networks
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