Adam & Eve Posts 2nd Quarter Sales Down But Profits Increase!

HILLSBOROUGH, N.C., July 30 /PRNewswire/ -- Adam & Eve and Adam andeve.com
(http://www.adamandeve.com/news), America's most trusted source for adult
products today announced that although second quarter sales are down, profits
continue to increase.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070124/LAW068LOGO)

For year to date 2009, Adam & Eve posts sales are down 4% for the year, but
profits are still up 22% over year-to-date second quarter 2008.

Chad Davis, Marketing Director for Adam & Eve, attributes the profit increase
to cuts on the catalog and print side and increased efficiency in internet
marketing. "Shifting our primary business channel from print to web has saved
us the expenses of paper and postage," says Davis. "In addition, we've been
able to improve our email marketing program, which is significantly more
efficient for us."

"We have also increased profits through more efficient search engine marketing
and growth in our affiliate program," continues Davis.

Along with the shift from mail order to web-based sales, Adam & Eve is seeing
a change in customer product preferences.

"Over the past few years, we've seen our sales numbers for vibrators and
stimulators grow while our DVD sales have decreased," says Davis. "Adam & Eve
plans to continue determining exactly what it is our customers demand and
providing it for them."

With more than 10 million satisfied customers and nearly 40 years of
experience Adam & Eve continues to be the nation's most trusted and largest
adult superstore.

For more information on Adam & Eve, visit the website at www.adam andeve.com
or contact Director of Public Relations Katy Zvolerin at 919.644.8100 x 3121
or katy@adameve.com.

SOURCE Adam & Eve

Katy Zvolerin, Director of Public Relations of Adam & Eve, +1-919-644-8100,
ext. 3121, katy@adameve.com