Green Room Public Relations and Marketwire Announce MultimediaNewsCenter.com
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NEW YORK, NEW YORK AND TORONTO, ONTARIO, Jul 30
(MARKET WIRE) --
Green Room Public Relations and Marketwire have partnered to launch
MultimediaNewsCenter.com, a first-of-its-kind media distribution tool
that will provide TV, radio, online and print journalists with
information in their format of choice. The announcement was made today at
ExL Pharma's 5th Annual Public Relations & Communications Summit, taking
place at the Pfizer World Headquarters in Manhattan, July 27-29.
MultimediaNewsCenter.com is a news portal designed for all media
professionals. Unlike other multimedia news release (MNR) providers, the
portal allows journalists access to, and use of, all forms of media
content: TV stations can access broadcast quality B-roll and animation;
radio producers can access soundbites in their preferred audio file
formats; print and online reporters have access to high-resolution
photos, videos and more. All content is flagged for social media for easy
incorporation into blogs, websites and other new media.
MultimediaNewsCenter.com also provides journalists with a resource to
store relevant information such as backgrounders, biographies, fact
sheets, statistics and more.
Marketwire Vice President of Partner Relations and Media Services
Bernadette Lee says, "Today, journalists are forced to do more with less.
We're proud to provide journalists with yet another means to access
relevant digital information at no cost that enriches their content and
streamlines their workflow."
Partner and Media Strategist at Green Room Public Relations Deborah
Sittig adds, "In essence, we're providing one-stop shopping for the media
where they can access all forms of digital media in one place."
MultimediaNewsCenter.com can be used in conjunction with the following
communications tools:
- Multimedia News Releases (MNR)
- Digital Mat Releases
- Broadcast Public Relations (B-roll, VNR, SMTs, ANRs, RMTs)
- Internet Media Tours (IMT)
- Social Media Releases (SMR)
- Traditional Press Releases
This partnership between Green Room PR and Marketwire offers exclusive
services to media professionals that are currently unparalleled in the
industry. This is the first of a multi-phased media communications
rollout; additional digital enhancements are underway and expected to be
launched by the end of the year.
More information regarding this partnership and sample MNRs will be
available by visiting the shared Marketwire/Green Room PR table at ExL
Pharma's Summit. Marketwire is the official newswire of this leading
meeting for communications professionals in pharmaceutical, biotechnology
and medical device companies.
About Green Room Public Relations
Green Room Public Relations is a leading edge virtual network of experts
specializing in public relations and media strategies -- where
imagination and expert technique collide. Through an extensive network of
strategic partners, Green Room brings together the finest experts to
create a true "dream team" for every project.
In addition, Green Room also specializes in full-service video production
and media relations. With strategic thinking and innovative approaches,
the goal is to shape comprehensive campaigns to achieve desirable
outcomes and measurable business results. For more information, visit
www.greenroompr.com.
About Marketwire
The only fully integrated North America-based global newswire,
Marketwire, Inc. is a full-service partner to IR, PR and MarCom
professionals seeking top-tier press release distribution, media
management, multimedia and monitoring solutions. Marketwire's
customer-centric corporate philosophy focuses on being the best by
infusing every aspect of its business with the following core attributes:
precision, adaptability, innovation and simplicity.
Marketwire delivers its clients' news to the world's media and financial
communities, fulfilling disclosure requirements in North America in
compliance with the Securities and Exchange Commission (SEC) and the
Toronto Stock Exchange (TSX), and serving as Primary Information Provider
(PIP) with the UK's Financial Services Authority (FSA). With a reputation
for technology leadership, Marketwire offers innovative products and
services -- including Social Media, Search Engine Optimization, Dashboard
Mobile Financial, News Dashboard coverage reports, exclusive access to
networks such as The Canadian Press Wire Network, Easy IR and Easy PR
workflow solutions, and more -- that help communication professionals
maximize their effectiveness while ensuring accuracy and best practices.
Having merged companies (Market Wire and CCNMatthews) in April 2006, and
enjoying a combined history of 25 years of service, Marketwire is now
majority-owned by OMERS Capital Partners, the private equity arm of one
of Canada's largest pension funds.
Marketwire distributes the majority of press releases issued by publicly
traded companies in Canada and serves more than 8,000 clients worldwide
through 20 offices on four continents. For more information, visit us at
www.marketwire.com.
Contacts:
Green Room Public Relations
Heidi Floyd
973-263-8585 ext. 25
heidi@greenroompr.com
Marketwire
Lisa Davis
(416) 941-6393
ldavis@marketwire.com
Copyright 2009, Market Wire, All rights reserved.
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