Dot Eco LLC Releases 'Green Paper' Outlining Principles for Purpose & Use of .eco...

Dot Eco LLC Releases 'Green Paper' Outlining Principles for Purpose & Use of
.eco Top Level Domain

LOS ANGELES, July 30 /PRNewswire/ -- The founding members of the effort to
create the top-level domain ".eco" today released the principles underpinning
use of .eco - reiterating their commitment that .eco addresses should fund
proven efforts to combat climate change.

Former Vice President Al Gore and the Alliance for Climate Protection, the
Sierra Club and Surfrider Foundation are among those backing the Dot Eco LLC
plan. By charter, more than half of .eco profits are earmarked for groups and
organizations with a commitment to combat global warming.

"The .eco effort is a timely and important one - bringing about broad
awareness of the urgency of and solutions to the climate crisis," said
Alliance for Climate Protection President and CEO Maggie L. Fox. "The Alliance
for Climate Protection is excited to be working with Dot Eco LLC and support
their commitment to nonprofit climate and environmental organizations such as
ours."

The purpose of this comprehensive Green Paper
(www.supportdoteco.com/green-paper) is to outline in detail the guiding
principles of the Dot Eco LLC commitment to combating climate change most
effectively.

The Green Paper states:
-- "Before registering a .eco web address, individuals and businesses
must affirm that they support the basic founding principles of the
.eco
community."
-- "All individuals, organizations and corporations that use a .eco
address will be declaring their commitment to protecting and defending
the planet."
-- "Our goal is to make .eco a ubiquitous and recognizable web
address, much like .ORG, that provides a steady and growing source of
funding for leading environmental organizations."

-- "We are committed to operating .eco as a tight, customer-focused,
well-run business in order to use our revenues to help the
environment."

Former Vice President Al Gore described his support for the Dot Eco LLC plan
for the .eco web address in a video (www.supportdoteco.com) unveiled last
month during a meeting of the Internet Corporation for Assigned Names and
Numbers (ICANN) in Sydney:

"For more than three decades I have been trying to raise awareness about the
very real and growing threat of the climate crisis. Today, as part of this
effort, I am here to propose a new top-level domain called "Dot Eco" for
corporate, non-governmental, and individual environmental websites."

Dot Eco LLC was founded by Fred Krueger, Clark Landry and Minor Childers to
secure, operate and promote the .eco top level domain in order to advance
environmental initiatives and awareness. Dot Eco LLC will be applying for the
.eco top level domain through the ICANN gTLD application process in early
2010. For more information, visit www.supportdoteco.com.

SOURCE Dot Eco LLC

Davidson Goldin, +1-646-386-9602, david@dolcegoldin.com