Fashion Expert Khaliah Ali Joins ShopNBC as Guest Host of Show Series "Boutique Chic"

MINNEAPOLIS, MN, Jul 30 (MARKET WIRE) --
ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic
retailing, announced today that Khaliah Ali, author, fashion expert, TV
personality, Ford Model, motivational speaker, and social activist has
joined the shopping network as the inspiration and designer of the newly
created show series, "Boutique Chic." Upcoming appearances for Ms. Ali on
ShopNBC include Friday, July 31 at 1 am, 10 am and 2 pm ET. ShopNBC is
available anywhere: cable and satellite TV, mobile devices (iPhone and
iPod Touch), online at www.ShopNBC.com, and streamed live at
www.ShopNBC.TV.

Ms. Ali, daughter of Muhammad Ali, has been involved in the fashion
industry for nearly two decades. As a Ford plus size model and
spokesperson, designer of "The Khaliah Ali Collection," and creator of the
"Khaliah Ali Collection" for Simplicity Sewing Patterns INC., Ms. Ali is
passionate about giving women of all sizes the opportunity to be
fashionable and confident in their own skin. The Emmy-nominated television
host strives to present easy wear and easy care fashion styles and ideas
to all women, regardless of size. In 2007, Ms. Ali shared her personal
battle and triumph of attaining and controlling a healthy body weight in
her successful book, "Fighting Weight" (HarperCollins). As guest host of
"Boutique Chic," Ms. Ali will appeal to real women of all shapes and sizes
looking for fashion advice and wardrobe direction.

ShopNBC's show series, "Boutique Chic" will showcase apparel designed for
today's modern woman, featuring a patented Miracle Stretch Knit
fabrication. This figure-flattering and comfortable fashion line offers
wrinkle-free styles available in bold mix and match separates for the
woman on the go. The program will also offer viewers an array of
fashionable apparel for all shapes, sizes and ages. In addition, Ms. Ali
will bring her fashion expertise and knowledge to viewers, empowering
women to dress their best while exuding confidence in their figure.

"We are excited to have Khaliah join ShopNBC as a guest expert and host,"
said Kris Kulesza, Senior Vice President of Merchandising. "Her unique
experience in the fashion world and deep passion for the art of designing
will make for wonderful on-air stories. We are confident that her positive
messages will resonate dearly with our viewers, and we look forward to
bringing her style to life on ShopNBC."

Cindy Chen-Derkacz, Vice President of Apparel and Accessories, added,
"Khaliah is not only an inspirational designer, she is also a positive
role model for women of all ages. She understands how challenging the
balancing act is of juggling a busy work and family life while looking as
fashionable, fit and healthy as possible. Her brand adds further
credibility to our fashion category, and we feel strongly that our
customer will welcome Khaliah into their home while building a fan
following of 'Boutique Chic.'"

ShopNBC Guest Host and Fashion Expert Khaliah Ali said: "I am excited to
be a part of ShopNBC and its premium lifestyle brand. My mission is to
give women of all sizes the opportunity to be fashionable, determine what
is right for one's body type, and convey their inner beauty through their
outward appearance. The fashionable separates in the Boutique Chic
Collection, combined with my passion for fashion and fine eye for detail,
can help empower women to confidently look and feel great at any size."

Top 3 Upcoming Must-See Moments with Khaliah Ali on ShopNBC

-- Impress with Ease. The timeless Cardigan (A17744) and Reptile Embossed
Skirt (A17746) are part of an enticing array of fashion-forward,
mix-and-match separates from "Boutique Chic." Ms. Ali will demonstrate how
to choose the right pieces from the collection to create the perfect
easy-wear outfit for every figure and lifestyle.

-- Wash and Wear. Experience the fusion of style and simplicity with the
easy care Printed Stretch Knit Long Sleeve Shirt Dress (A17743). Its
fashionable and low maintenance style gives today's modern woman the
perfect wardrobe staple without the hassles and expense of dry cleaning.

-- Enjoy Size-less Beauty. Forget about the number on the tag and focus on
flattering individual figures while radiating confidence with Ms. Ali's
guidance and expertise. The Scoop Neck Embroidery Tunic (A17731) and
Embroidery Bootcut Pant (A17736) provide an easy care and easy wear
solution for a stylishly pulled together look at any size.

Tune in to watch the debut of Ms. Ali on ShopNBC Friday, July 31 at 1 am
ET. To learn more about Khaliah Ali on the ShopNBC network, please visit
www.ShopNBC.com.

About ShopNBC

ShopNBC is a multi-channel electronic retailer operating with a premium
lifestyle brand. The shopping network reaches 73 million homes in the
United States via cable and satellite television: DISH Network channels
134 and 228; DIRECTV channel 316. Programming is also streamed live on
the web at http://www.ShopNBC.TV. Its companion Internet site,
http://www.ShopNBC.com, is recognized as a top e-commerce site with
compelling product videos. ShopNBC is owned and operated by ValueVision
Media (NASDAQ: VVTV).

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1033699

Contact:

Anthony Giombetti
ShopNBC
612-308-1190
Email Contact

Copyright 2009, Market Wire, All rights reserved.

-0-