LG Electronics Showcases New Products with 'Unparalleled Performance by Design' for...

LG Electronics Showcases New Products with 'Unparalleled Performance by
Design' for Holiday Season
First 'Seamless' LCD HDTVs Unveiled

NEW YORK, July 30 /PRNewswire/ -- Led by the new SL80 and SL90 HDTVs with
their seamless design and ultra-thin bezel, LG Electronics highlighted its
latest collection of home entertainment, home appliance and mobile
communications products at the company's 2009 holiday preview event.

During its annual Summer Line Show today - at New York City's newly renovated
Alice Tully Hall in Lincoln Center for the Performing Arts - LG showcased its
products' "unparalleled performance by design" and latest technological
innovations.

"Across our brand portfolio, LG products combine innovative features,
intuitive functionality, exceptional performance and stylish design to provide
consumers with something better than the ordinary home entertainment
experience," said Michael Ahn, president and CEO, LG Electronics North
America. "Our featured Summer Line Show products, from our 4-Door French-Door
Refrigerator with automatic open/close drawers, to our mobile phone with touch
screens, and our advanced new SL80/90 HDTVs, demonstrate how together
innovation and design produce exceptional performance."

LG Electronics continues to expand the content-on-demand options for consumers
by announcing a new alliance with VUDU, building on its collaborations with
Netflix, CinemaNow, Yahoo! and YouTube. Through this new alliance, LG is
giving consumers access to an extensive online library of high-definition
movie titles. (See separate release for additional details)

Home Entertainment
Leading the charge with HDTV innovations, such as extensive broadband
capabilities and enhanced picture quality, LG Electronics is further
broadening its home entertainment product family with the unveiling of the
SL80 and SL90 series of LCD HDTVs.

Now, there's an LCD HDTV that will truly turn heads whether the screen is on
or off. The SL80's advanced technology and seamless edge-to-edge panel -
over an ultra-slim bezel - establish a new benchmark in the possibilities of
LCD technology. Available beginning in August, the SL80 is designed to deliver
exceptional picture quality, sporting a 150,000:1 contrast ratio for greater
color detail and deeper blacks. It also offers TruMotion 240Hz to handle
fast-moving images at lightning speed.

Expanding its stylish line of seamless HDTVs, LG also unveiled LED versions,
the SL90 series, which will be available later this year. At only 1.15 inches
thick the ultra-slim models add LED technology for the ultimate in picture
quality and further energy savings.

LG home entertainment products featured at the summer line show include:
-- LHX Slim Wireless LED Backlight HDTV (Class Size: 55-inch*): LG's
LHX offers superior picture quality with an elegant ultra-slim design
-
less than one-inch thick at its thinnest point. The HDTV uses a full
array of LED backlights, which employ local dimming techniques for
precise picture control, resulting in deeper blacks, wide color gamut
and smooth motion, achieving 240Hz performance for more natural
picture
clarity. In addition, the LHX offers the convenience and flexibility
of
wireless transmission, allowing source components to be placed up to
30
feet away yet still providing uncompressed, Full HD 1080p picture
signal
transmission.
-- LH90 LED Backlight HDTV (Class Sizes: 55-, 47-, and 42-inch*): As the
first LCD to receive THX Display Certification in the U.S. market,
LG's LH90 series of LCD HDTVs employs TruMotion 240Hz technology,
allowing for a more satisfying viewing experience while delivering
images that move more naturally. The LH90 LCD HDTV series also
features
LED backlighting, which employs local dimming techniques for precise
picture control.
-- LH50 Full HD 1080p LCD HDTV with NetCast(TM) Entertainment Access
(Class
Sizes: 47-, and 42-inch*): Using LG's first-ever HDTV with Ethernet
connectivity, consumers can access even more content and video on
their
big screen TV without the need for a computer. This connectivity
offers
access to Netflix Instant Streaming, Yahoo! Widgets, YouTube, VUDU**,
and access to music and photos stored on a home PC, so consumers have
a
choice when it comes to entertainment on a single device.
-- PS80 Full HD 1080p Plasma HDTV with NetCast(TM) Entertainment Access
(Class Sizes: 60- and 50-inch*): LG's first plasma HDTV with
Ethernet connectivity allows consumers to access even more content and
video on their big screen TV without the need for a computer. This
connectivity offers access to Netflix Instant Streaming, Yahoo!
Widgets,
YouTube**, and can also access music and photos stored on a home PC.
The PS80 also features THX Display Certification.
-- LG BD370 Network Blu-ray Disc Player: The BD370 offers consumers
broadband connectivity and advanced audio capabilities with audio
format
decoding, such as Dolby TrueHD/Digital Plus and DTS-HD for a crisper,
clearer auditory experience. Other features include Full HD 1080p
Blu-ray disc playback with BD-Live and BonusView, and NetCast(TM)
Entertainment Access, which includes Netflix instant streaming,
instant
access to the latest movie titles from CinemaNow, and a world of
entertainment options with YouTube access**.
-- LG BD390 Network Blu-ray Disc Player: The BD390 boasts all the same
core
functionalities of the BD370 model but takes performance and
connectivity a step further, featuring integrated wireless home
networking for easy connection to the home network, and 1GB of
built-in
memory, offering consumers a simpler option for enjoying BD-Live
content
from their favorite Blu-ray movies without the need for a flash drive.
Discrete 7.1 channel audio outputs offer exceptional connectivity and
performance.
-- LHB953 Blu-ray Home Theater System: The perfect complement to any
movie
enthusiast's home entertainment system, the LHB953 Network Blu-ray
Home Theater System is equipped with a 5.1 surround sound system and
LG's Netcast(TM) Entertainment Access, which offers consumers
multiple content-on-demand options including instant streaming from
Netflix, YouTube(TM) and LG's latest content provider, Pandora(R)
Internet radio**, right out of the box. For those that enjoy pure high
definition radio, the LHB953 combines Pure HD audio performance with
Dolby Digital Plus, Dolby True HD and dts-HD Advanced Digital Audio
Out
for an uncompressed next-generation audio experience for your home
theater.
-- LHB977 Blu-ray Home Theater System: The LHB977 includes similar
features
to the LHB953, including NetCast Entertainment Access, but also
features
two HDMI inputs for exceptional connectivity to high-def, sources such
as cable boxes and game systems, two tallboy speakers, and two stylish
satellite speakers that offer superior audio performance and
complement
any home theater.
-- M237WD: The M237WD offers consumers flexibility as it doubles as a
monitor and a full 1080p HDTV. It delivers premium picture performance
for viewing videos or using graphic-intensive applications with its
30,000:1 contrast ratio. Its two HDMI inputs make it a multimedia
centerpiece, allowing consumers to easily and conveniently connect to
other digital devices. A remote control completes the package.
-- W2286L LED Monitor: LG's newest LCD monitor features an LED backlit
display for advanced performance with a stylish, color-infused design.
With 'Full HD' 1080p resolution and a 2,000,000:1 digital fine
contrast ratio, the W2286L sets a new standard for desktop monitors.

-- N2R1 Network Attached Storage: LG's N2R1 is the first-ever Network
Attached Storage with a built in DVD burner. Compatible with Windows,
Linux and Mac operating systems, the NAS unit also offers advanced
data
management. With its simple and clean design, the N2R1 is perfect for
consumers looking for the one destination to access and back all their
data files.

Mobile Communications
With the latest in touch screen technology, advanced music, Bluetooth 2.0,
solar power technology, and full line of QWERTY devices for every carrier, LG
Mobile Phones continue to bring style, function, and performance to the
wireless industry, meeting the demands of today's mobile consumer.

Mobile phones and Bluetooth accessories featured at the summer line show
include:
-- XENON(TM): The LG XENON(TM) is the model of mobile innovation with a
large touch screen, enhanced flash user interface that makes menus,
shortcuts, and contacts available right at your fingertips. The two
mega pixel camera and slide-out QWERTY keyboard allows users to
quickly
send text messages and emails.
-- NEON(TM): The LG NEON(TM) is a compact and colorful phone that lets
users easily stay connected to their social circle with its external
touch screen, slide-out full QWERTY keyboard and two mega-pixel
camera.
-- Glance(TM) : Style-oriented consumers will respond to the
sophisticated
design and ultra-slim profile of the new LG Glance, which boasts an
elegant, woven metal back plate, easy-to-read two-inch display,
enhanced
Bluetooth capability, one-touch speakerphone, speaker-independent
voice
command and a 1.3 mega pixel camera with picture messaging.
-- enV3: Text messaging fanatics can't wait to get their thumbs on the
new LG enV3, a slim and feature-packed handset with a compact QWERTY
keyboard, 2.6-inch internal screen, three mega-pixel camera and
camcorder, Bluetooth stereo capability, a music player, and favorites
key that enables users to connect with their ten most frequent
contacts
in a flash.
-- enV TOUCH: The new LG enV TOUCH combines undeniable style with an
unrivaled multimedia experience by offering features such as its
three-inch external touch screen, full-size QWERTY keyboard and 3.2
mega
pixel camera with built-in flash, Dolby(R) Mobile sound, and document
reader.
-- LX370: LG LX370 is an easy-to-use vertical slider, providing users
with
a sleek powerful device including a 2.0 mega pixel camera, Stereo
Bluetooth, MP3 player with microSD memory card slot and more.

-- Rumor2 (new colors): Hot on the heels of the fast-selling LG Rumor, LG
proudly presents the LG Rumor2, boasting features to delight both
tech-oriented and image-conscious consumers, such as the 4-line QWERTY
keypad, eye-popping screen resolution (QVGA 240x320), MP3 music
player,
1.3 mega pixel camera and removable backplates for customization.

Home Appliances
With industry-leading features, powerful performance and sleek, contemporary
styling, LG offers a full suite of premium kitchen and laundry appliances,
providing consumers something better throughout the home, helping make
everyday household tasks such as cooking and laundry a more enjoyable
experience.

LG home appliance products featured at the Summer Line Show, include:
-- Ultra-Capacity 4-Door French-Door Refrigerator (model LMX28987ST):
LG's French-door refrigeration line now features an ultra-capacity
27.5 cubic foot 4-door model with an exclusive automatic open/close
bottom freezer drawer option. At the press of a button, the drawers
automatically open, making it easier for consumers to access food or
unload groceries. The drawer also has an assisted open/close function
that allows consumers to slightly push or pull on the drawer to
experience the automatic open/close feature.
-- Gas Cooktops (models LCG3091ST and LCG3691ST): LG's new
high-performance gas cooktops, available in 30- and 36-inch sizes,
offer
professional-grade features, such as a range in power from 5,000 to
19,000 BTUs, and feature professional-grade knobs and three heavy-duty
continuous grates, covering each of the five burners for a
professional
look. Its contemporary stainless steel styling package includes LED
lights that indicate when a burner is in use or may still be hot to
the
touch. Controls are placed at the front of the cooktop for easier
access
when the cooktop is in use.
-- Slide-In Electric Range (model LSE3094): LG's first slide-in
electric range features elegant styling with its stainless steel
frames
and its rich set of features, such as its 5.4 cubic foot capacity -
among the largest available in the slide-in category, and separate
baking drawer. Dual convection fans with three different settings
evenly
disperse heat throughout the oven for faster pre-heating and more
uniform baking, and a gliding and rotating rack provides added
convenience for home chefs.
-- Steam Dishwasher (model LDF9932ST): LG's newest Steam Dishwasher
offers sleek styling with its stainless steel finish and LCD display
integrated into the top of the door. Features include the highly
efficient TrueSteam(TM) technology, which offers the option of adding
steam to any wash cycle and a SenseClean(TM) washing system that
automatically measures the turbidity of the water and adjusts wash
time
during the first rinse in order to optimize water usage. Consumers
will
also enjoy energy-saving features such as a half-load cleaning option
and a hybrid condensing drying system, which allows for faster drying,
reduced spotting and superior energy efficiency.
-- Graphite Steel Laundry System with Washing Motions (models WM2701HV
and
DLEX2701/DLGX2702): Until now, washers only used one cleansing motion
-
tumbling - to clean clothes. LG's new motion technology introduces
four "dance-like" washing motions - rolling, stepping,
swinging and scrubbing - using LG's Direct Drive motor to increase
efficiency and reduce noise and vibration. These innovative washing
motions care for clothes while saving time, water and energy. LG's
TrueBalance(TM) anti-vibration system also helps offset unbalanced
loads
in the washer drum, allowing for quieter overall operation.

-- LED Steam Laundry Pair in Riviera Blue Designer Finish (model WM2801
and
DLEX2801/DLGX2802): One of the largest capacity front-load steam
laundry
pairs in the industry, at 4.5 cubic feet, with a new eye-pleasing LED
display, the Riviera Blue with LED is the latest version of the Steam
Laundry Pair. It comes with a LED display, which takes the guesswork
out
of cycle selection, LG's TrueSteam(TM) technology, including the
exclusive Allergiene(TM) cycle, designed to reduce common allergens
such
as dust mites and pet dander on fabrics, and like all LG steam laundry
systems, it is Energy-Star rated.

For additional information and images on all of LG's product offerings, please
visit: www.pimsmultimedia.com/LGSLS2009

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North
American subsidiary of LG Electronics, Inc., a global force and technology
leader in consumer electronics, home appliances and mobile communications. In
the United States, LG Electronics sells a range of stylish and innovative home
entertainment products, mobile phones, home appliances and business solutions,
all under LG's "Life's Good" marketing theme. For more information, please
visit www.LGusa.com.

* 55LHX 55-inch class/54.6-inch diagonal
* 55LH90 55-inch class/54.6-inch diagonal
* 47LH90 47-inch class/47.0-inch diagonal
* 42LH90 42-inch class/42.0-inch diagonal
* 47LH50 47-inch class/47.0-inch diagonal
* 42LH50 42-inch class/42.0-inch diagonal
* 60PS80 60-inch class/59.5-inch diagonal
* 50PS80 50-inch class/50.0-inch diagonal

** Internet connection and subscriptions required and sold separately.

SOURCE LG Electronics USA, Inc.

Clara Chang, +1-201-816-2011, clarachang@lge.com, or John I. Taylor,
+1-847-941-8181, jtaylor@lge.com, or Ojas Naik, +1-312-397-6008,
ojas.naik@lg-one.com, all of LG Electronics USA, Inc.