Webtrends Acquires Multivariate Testing, Optimization, and Targeting Leader Widemile

Combination Produces an Unmatched Analytics and Optimization Platform
PORTLAND, Ore.--(Business Wire)--
Webtrends, a global analytics leader with world-class data collection and
analysis solutions, has entered a definitive agreement to acquire Widemile, a
leading provider of multivariate testing and site optimization technologies and
services. For Webtrends, the deal reinforces its momentum in the marketplace
under the helm of CEO Alex Yoder and further solidifies its position as a
leading enterprise customer intelligence company.

Designed by optimization experts, Widemile`s platform provides the capabilities
marketers need most, including intuitive wizards, real-time reporting and
analysis, advanced visitor segmentation, full service and best practices
services and training. Widemile`s third-generation, on-demand multivariate
testing and site optimization platform is best known for its industry-leading
ease of use, algorithms and architecture, and reporting capabilities.

"Webtrends now offers the most open, elegant and powerful analytics and
optimization platform available anywhere. Our customers want to further leverage
the rich data set available with Webtrends Analytics, and Widemile`s
capabilities provide a natural path to help our customers achieve better
performance and improved ROI," said Alex Yoder, Webtrends CEO.

According to Forrester Research, "All too often, multivariate and A/B tests are
performed as a means to identify problems and address issues, rather than a
method to create better pages from the start."1 Marketers have been hesitant to
use and deploy multivariate testing and targeting solutions, which have been
traditionally difficult to use, time consuming, and resource intensive. In
response to the needs of the market, Widemile has built a platform that is both
comprehensive in its capability and easy to set up and use in its operation.
Adding this functionality to the existing Webtrends platform further extends the
core objective that customer behavior must be tested, interpreted, optimized,
and measured to provide customer intelligence professionals with the ability to
make their businesses more successful.

"The Widemile and Webtrends offerings fit naturally to address the macro
challenges and opportunities facing our customers in the coming years," said
Robert Bergquist, Widemile CEO and President. "The combination is a
best-in-class integrated web analytics and optimization platform allowing users
to plan online marketing programs with the assurance that built-in testing,
targeting, and optimization solutions will maximize conversion rates."

For Webtrends, this deal signifies a significant milestone in the Company`s goal
to provide best-in-class enterprise customer intelligence applications capable
of testing, monitoring and measuring all aspects of your online visitor`s
interactions with your brand.

About Widemile

Widemile Inc. is a leading provider of testing and targeting technologies and
services for online marketers and interactive agencies. By providing the most
intuitive, efficient and powerful self-service testing and targeting platform
supported with comprehensive online training and a proven professional services
team, Widemile helps marketers maximize the value of online marketing
investments.

About Webtrends Inc.

Webtrends is a customer intelligence company that turns online and offline data
into understanding. Webtrends delivers the industry's most recognized search
engine marketing, visitor intelligence, and analytics solutions to enable
companies to understand their customers, drive engagement, and enhance marketing
and brand awareness. Thousands of global organizations, including Microsoft,
Reuters, General Mills and Ticketmaster, have chosen Webtrends business
solutions and client services expertise to optimize their customers' online
experiences. You can learn more about Webtrends products and services at
www.webtrends.com or call 1-877-932-8736.

Webtrends is a registered trademark of Webtrends Inc. in the United States and
other countries. All other trademarks and registered trademarks are the
properties of their respective owners.

1Forrester: Multivariate Testing Moves Further Upstream, by Forrester Research,
John Lovett, June 13, 2008

Webtrends Contact:
Jascha Kaykas-Wolff, 503-553-2216
jascha.kaykaswolff@Webtrends.com
@kaykas (Twitter)
or
Media Contact:
Colin Crook, 650-269-5235
ccrook@vocecomm.com
@colincrook (Twitter)

Copyright Business Wire 2009