Research and Markets: Fresh & Processed Meat In China 2009: China's Meat Market Is The Second Largest Sector In The Country's Entire Retail Food Market

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/d119b0/fresh_processed) has
announced the addition of the "Fresh & Processed Meat In China 2009: A Market
Analysis" report to their offering.

This report covers the market for fresh and processed meat in the People's
Republic of China. The report covers the following sectors:

* Fresh meat
* Beef and veal
* Lamb, mutton and goat
* Other meat
* Pork
* Poultry
* Processed meat:
* Canned meat
* Frozen meat (poultry and red meat)
* Chilled meat (sausages & salamis, cooked meat, sliced meats. meat snacks)

Meat contained in prepared ready meals is not included

This recently updated report includes:

* An overview of China's total food market with sales statistics up to 2008;
* The total value and volume of the meat consumption market, including
consumption channel breakdowns and by type of meat, up to 2008;
* The total value and volume of meat product retail sales, including by type of
meat and processed product sector, up to 2008;
* Value meat provincial and urban/rural retail sales breakdown, up to 2008;
* Volume & value forecast the meat market in China up to 2013;
* The retail meat market background and current issues;
* Marketing & distribution;
* SWOT analysis
* Key manufacturer profiles
* Key contacts & trade events;
* Overview of China's demographics and macroeconomics.

In value terms, China's meat market is the second largest sector in the
country's entire retail food market. Yet it is one of the last to be affected by
the development of new retail formats. Much of the meat sold retail continues to
be sold at free wet markets, most of which are to be found in open-air market
places or streets. These markets provide a venue at which the customer can buy
live poultry or freshly slaughtered meat produce direct from local farmers.
However, these markets are gradually being removed from cities, supermarkets and
hypermarkets now taking their place.

China's meat market has less to do with company and brand shares than sectoral
growth: local consumers eat far greater quantities of fresh meat than they did
before economic reforms were launched some 25 years ago. Not only are today's
consumers able to buy more meat than ever before: they also have a far wider
choice of meat from which to choose.

Improved choice stems in part from vast improvements in China's distribution
networks - thanks in turn to expanding transport networks - which have helped to
develop more regional trade in fresh and processed meats. More produce is
therefore moving around the country, reaching consumers in other regions.

Processed meat products are mainly sold through new retail formats such as
supermarkets and hypermarkets. Organised supermarket chains are gaining
significance as sellers of processed meats, particularly for frozen and chilled
products.

This suits the increasingly sophisticated and demanding needs of urban consumers
with rising incomes. People are now able to buy more expensive cuts of meat than
before, leading to greater demand for variety and quality of produce.

As their incomes and lifestyles improve, Chinese consumers are showing a greater
interest in a more varied diet, and cooking with a wider variety of products. As
in the West, cookery programmes have proliferated on Chinese television.
Similarly, cookery books now fill large sections of local bookshops, reflecting
considerable interest in cooking and cuisine amongst local consumers.

The increasing availability of processed and packaged foods has also added to
the general growth in people's interest in food, and all of these factors add to
the growing demand for more variety and better quality of meat products. Sharp
growth in consumer demand has prompted meat producers to introduce greater
efficiencies into their organisations.

For more information visit
http://www.researchandmarkets.com/research/d119b0/fresh_processed.

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

Copyright Business Wire 2009