Trista Sutter, the Original Bachelorette, Undergoes Essure Procedure After Deciding Her Family is Complete

The Essure Procedure is a Minimally Invasive, In-Office Permanent Birth Control
Procedure for Women
VAIL, Colo.--(Business Wire)--
After the arrival of her second child (a baby girl named Blakesley Grace, born
on April 3, 2009), Trista Sutter, the star of ABC`s first Bachelorette show, is
reporting that her Essure procedure went well, and that the entire procedure
took place in her physician`s office in about the same amount of time as a
routine OB/GYN exam.

During Trista`s pregnancy with Blakesley, she had expressed to her physician
that she was considering having a tubal ligation after the delivery. Trista,
along with her husband Ryan Sutter, felt their family would be complete after
the arrival of their second child. After speaking with her doctor about all her
birth control options, Trista decided that the Essure procedure was the best fit
for her.

"The Essure procedure was just what I expected, minimally invasive and easy, and
it was performed in my doctor`s office," says Sutter. "Ryan and I knew our
family was complete with two children and I knew I didn`t want to be on hormones
anymore, so I`m happy that I won`t need to worry about birth control or an
unplanned pregnancy. I like that I can focus my attention on my family and our
future."

Essure is a permanent birth control procedure for women that can be performed in
the comfort of a doctor`s office. The procedure is preferred by women because it
requires no cutting or burning, no general anesthesia, no hormones, and has
minimal recovery time. The Essure procedure has been FDA approved and in use
since 2002, and it is trusted by more than 300,000 women worldwide.

Three months from now Trista will have the added benefit of the Essure
Confirmation Test, so she can be confident that she is protected from unplanned
pregnancy. The Essure procedure has the highest rate of efficacy in the
permanent birth control category, with a 99.8 percent effective rate and zero
pregnancies reported in clinical trials.

"The Essure procedure is a great solution for women who know their families are
complete," said Dr. Santa Maria, Sutter's physician. "I`m really pleased that
Trista has decided to speak publicly about her experience to help inform other
women about Essure."

Trista says, "I want more women to know about all their options; as an advocate
for women`s health, I believe it`s important for women to make informed
decisions, and avoid undergoing surgery needlessly when other options exist."

About the Essure Procedure:

The Essureprocedure, FDA approved since 2002, is a permanent birth control
method that can be performed in the comfort of a physician`s office in about 10
minutes1 without hormones, cutting, burning or the risks associated with general
anesthesia or tubal ligation. Small, flexible micro-inserts are placed in a
woman`s fallopian tubes through the cervix without incisions. Over the next
three months, the body forms a natural barrier around the micro-inserts to
prevent sperm from reaching the egg. Essure is 99.8% effective2 with zero
pregnancies reported in clinical trials. The procedure is covered by most
insurance plans, and when it is performed in a doctor`s office the cost may be
as low as a simple co-pay.

Three months after the Essure procedure, a doctor performs an Essure
Confirmation Test to confirm that the fallopian tubes are fully blocked, and
that the patient can rely on Essure for permanent birth control. Essure has been
proven and trusted by physicians since 2002, with more than 300,000 women
worldwide having undergone the Essure procedure.

Essure and Conceptus® areregistered trademarks of Conceptus Inc. (NASDAQ:CPTS)

About Trista Sutter:

Now a Vail, Colorado resident with her husband Ryan, Trista Sutter (formerly
Rehn), was born in Indianapolis, Indiana and raised in St. Louis, Missouri.

While working as a pediatric physical therapist in Miami, Florida, Trista was
looking for something new and exciting and applied for a new show called "The
Bachelor." After being chosen to appear as one of 25 bachelorettes on the ABC
hit, she achieved overnight fame as the runner-up who was not ultimately picked
as The Bachelor`s dream girl. Not being chosen proved to be the best thing that
could`ve happened, because she was then asked to become the first Bachelorette
and ended up meeting the man of her dreams in handsome firefighter Ryan Sutter.
On the finale, she said "yes" to his televised marriage proposal, and after a
year-long engagement they planned a dream wedding for a TV special that they
shared with over 20 million people who had watched their love story unfold. To
this day, they are the only couple from "The Bachelor" and "The Bachelorette" to
actually tie the knot, and one of few to even remain together.

In addition to her involvement on the Bachelor and the Bachelorette, Trista has
a very active and well-followed Twitter (tristasutter), blogs for E! online, and
is a correspondent for GMA, Extra and Good Day Live. Additionally, she also
participated in the first season of the Emmy-nominated "Dancing with the Stars."

1 Average hysteroscopic procedure time

2 Based on 4 years of follow-up

Loomis Group
Nicole Daley, 415-882-9494
daleyn@loomisgroup.com
Dabney Oliver, 415-882-9494
oliverd@loomisgroup.com

Copyright Business Wire 2009