CORRECTING and REPLACING mKhoj Rebrands as InMobi; Announces Launch in Europe

* Reuters is not responsible for the content in this press release.

Wed Aug 5, 2009 6:06pm EDT

BANGALORE, India & PALO ALTO, Calif.--(Business Wire)--
Please replace the release with the following corrected version due to multiple
revisions. 

The corrected release reads: 

MKHOJ REBRANDS AS INMOBI; ANNOUNCES LAUNCH IN EUROPE 

mKhoj, one of the fastest growing global mobile advertising networks, announced
today that it will rebrand mKhoj to InMobi and launch its services in Europe.
After its successful start in the United Kingdom last quarter, InMobi is now
live in France, Italy, Germany and Spain as well, making InMobi available in
over 23 countries across Asia, Africa, the Middle East and now Europe. 

Speaking on the occasion, Naveen Tewari, Founder and CEO of InMobi said, "So
far, our focus has been on the Asian and African mobile markets. Now that we
have achieved scale there, we feel it is the right time to make the leap to the
global stage, especially given the requests from our partners for strong
advertising and monetization opportunities in Europe. In line with our entry
into Europe, we are rebranding as `InMobi` to reinforce and simplify our service
offering. InMobi not only speaks to our core offering, but also symbolizes our
long-term goal of being a global player in mobile Internet advertising." 

The change will be inclusive in all 23 countries across Asia, Africa, the Middle
East and Europe and the global conversion is expected to be entirely complete
today. The name, InMobi, is a reflection of the words "in mobile" and denotes
InMobi`s key value proposition. 

"With the announcement of our entry into Europe, we`ll continue improving our
performance benchmarks, in terms of quality, transparency, innovation and
customer service with the goals of delighting our customers and setting new
standards in the mobile advertising industry," said Abhay Singhal, Co-Founder
and Head of Sales. 

The company's first formal appearance as InMobi will be at the DigiDay Mobile
trade show in New York during the week of September 14, 2009. 

ABOUT InMobi 

Founded in 2007, InMobi - formerly mKhoj - is a global mobile ad network that
delivers the best results to its partners through its intelligent mobile web
advertising solutions. InMobi allows advertisers to discover their target
audience using its advanced targeting technology via mobile internet sites and
it enables publishers of such sites to earn advertising revenue. The mission of
InMobi is to provide both the business model and technology to enable the growth
of the mobile Internet ecosystem. 

InMobi has offices in Palo Alto, California; Bangalore, India; Mumbai, India and
Singapore and can be found online at www.inmobi.com. 





InMobi
Anne Frisbie, 650-521-6150
anne.frisbie@mkhoj.com



Copyright Business Wire 2009

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