Via Licensing Announces Joint Licensing Program for AGORA-C Standard

SAN FRANCISCO--(Business Wire)--
Via Licensing Corporation announced today the availability of a joint licensing
program or "patent pool" for patents essential to the AGORA-C Standard.

The AGORA-C joint licensing program is the first patent pool created by Via
Licensing for the automotive market. The creation of the patent pool and its
development was supported by Panasonic Corporation, Robert Bosch GmbH, Siemens
Aktiengesellschaft, and Tele Atlas BV and includes essential patents from these
companies.

"The AGORA-C patent pool is Via Licensing`s first joint licensing program
designed for the automotive market and includes patents from key contributors to
the standard," said Hélène Jay, Director of Business Development, Europe, Via
Licensing Corporation. "We hope to foster the rapid adoption of AGORA-C even
beyond the automotive market by providing fair and convenient access to the
intellectual property essential to this standard."

AGORA-C specifies a method for dynamic encoding and decoding of location
references for geographic objects such as road junctions, accidents, and points
of interests. One of the key goals driving the creation of AGORA-C was to
address the need for location referencing across different map vendors or map
sources. The technology enables efficient routing based upon updated traffic
information and supports the development of proactive traffic management
services aimed at reducing roadway congestion.

"AGORA-C technology has the potential to transform driving and traffic
dynamics," said Dr. Dirk Hoheisel, Executive Vice President Engineering, Car
Multimedia, Robert Bosch GmbH. "By offering non-discriminatory and efficient
access to patents from Robert Bosch GmbH that are essential to AGORA-C, we hope
to enable the creation of products and services in which comfort,
personalization, and security can be vastly enhanced."

AGORA-C is the common name of the ISO Standard 17572-3 Intelligent Transport
System (ITS)-Location Referencing for Geographic Databases-Part 3: Dynamic
Location References. AGORA-C has several potential applications and provides
advantages to satellite navigation devices for receipt of traffic information,
transportation management, and wireless location services.

"Siemens has a broad and valuable patent portfolio for multiple technologies and
so we are pleased to participate in the AGORA-C joint licensing program. The
patent pool offers a direct approach to licensing intellectual property and
facilitates the access to the patented AGORA-C technology. The patent pool
complements Siemens` licensing programs and is a significant step forward for
the promulgation of the AGORA-C technology," said Dr. Winfried Büttner, Head of
Corporate Intellectual Property and Functions, Siemens.

Companies that offer end-user products or services and are practicing the
AGORA-C Standard can visit www.vialicensing.com to learn more about the joint
licensing program and request a sample agreement for review.

About Via Licensing Corporation

Via Licensing Corporation develops and administers patent licensing programs on
behalf of innovative technology companies and for the convenience of licensees.
Via Licensing Corporation is a wholly owned subsidiary of Dolby Laboratories,
Inc. (NYSE:DLB) and benefits from the expertise, infrastructure, and strategic
business relationships that Dolby has developed in more than 35 years of
licensing into the consumer electronics and personal computing markets. Via
Licensing is involved in the development and operation of licensing programs for
both mandated and de facto or emerging standards. For more information about Via
Licensing Corporation, please visit www.vialicensing.com.

Certain statements in this press release, including statements regarding the
benefits of the AGORA-C joint licensing program and the capabilities and
benefits of AGORA-C-capable products and services are "forward-looking
statements" that are subject to risks and uncertainties. These forward-looking
statements are based on management`s current expectations, and as a result of
certain risks and uncertainties actual results may differ materially from those
anticipated. The following important factors, without limitation, could cause
actual results to differ materially from those in the forward-looking
statements: risks associated with licensing technologies through joint licensing
programs; risks associated with licensing industry-standard technologies; market
acceptance of AGORA-C-capable devices and technologies; rapid changes in
intelligent transportation system technologies; risks associated with the
development of markets for AGORA-C-capable products and services; and other
risks detailed in Dolby`s Securities and Exchange Commission filings and
reports, including the risks identified under the section captioned "Risk
Factors" in its most recent Periodic Report on Form 10-Q or 10-K. Dolby
disclaims any obligation to update information contained in these
forward-looking statements whether as a result of new information, future
events, or otherwise.

S09/21665

Via Licensing Corporation
Sean Durkin, 415-645-5176
sean.d@vialicensing.com

Copyright Business Wire 2009