Video: Nevada Development Authority Launches Advertising Campaign to Entice California...

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Thu Aug 6, 2009 10:00am EDT

Video: Nevada Development Authority Launches Advertising Campaign to Entice
California Businesses to Move to Southern Nevada


LAS VEGAS, Aug. 6 /PRNewswire/ -- Drawing upon the state of California's
escalating budget deficit, high taxes and strict business regulations, the
Nevada Development Authority (NDA) tomorrow will launch an advertising
campaign that seeks to attract business owners to relocate to Southern Nevada.
More so than in past years' campaigns, NDA foresees many California businesses
considering relocation due to the state's current troubles.

To view the Multimedia News Release, go to: 
http://www.prnewswire.com/mnr/nevadadevelopment/39122/

(Photo:  http://www.newscom.com/cgi-bin/prnh/20090806/NY57820)

The campaign will highlight Nevada's business-friendly attitude and the fact
that business owners pay no corporate or personal income tax and have much
lower workers' compensation rates. "Just looking at the numbers, I don't know
why a California business owner would NOT relocate to Southern Nevada," said
Somer Hollingsworth, NDA president and CEO. "Business owners would be able to
make more money, hire more employees, and buy more equipment. They could do
more with their business in Nevada than they ever could in California."

The campaign comes on the heels of the California economic crisis in which the
state faces a $26.3 billion budget deficit for which lawmakers have not
provided a responsible solution and is projected to reach $42 billion over the
next year. California has started issuing IOUs for a variety of payments it
owes, but banks stopped accepting IOUs after July 17, 2009. 

The advertising campaign consists of television commercials and print
advertisements that illustrate the contrast between California and Nevada's
business environments. It will be supported by publicity, grassroots and viral
marketing efforts. 

For more information, visit www.move2vegas.biz or call 1-888-466-8293 or
702-791-0000.

About Nevada Development Authority
The mission of the Nevada Development Authority is to attract, retain and
expand the business base to enhance the overall socioeconomic development of
Southern Nevada. Established in Las Vegas in 1956, the NDA is Southern
Nevada's largest economic development agency and contributes to the area's
prosperity by attracting new companies and assisting local companies in
expansion projects. 

SOURCE  Nevada Development Authority

Q ad | pr, Arlene Bordinhao, +1-702-501-9711, or cell, +1-702-506-0828,
atan@qapr.com, or Cindy Pino, +1-702-818-1637, or cell, +1-702-882-1240,
cpino@qapr.com
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