Teen Choice Awards Celebrities Help Alleviate the Animal Shelter Crisis in California...

Teen Choice Awards Celebrities Help Alleviate the Animal Shelter Crisis in
California Caused by Schwarzenegger Tax Cuts

HOLLYWOOD, Calif., Aug. 6 /PRNewswire/ -- With celebrities like Robert
Pattinson, Miley Cyrus, the Jonas Brothers, Zac Efron, Lauren Conrad, Paris
Hilton, and Kanye West in town for the Teen Choice Awards, Hollywood is in a
festive mood. But the hottest spot in town is one where celebrities are
giving back and celebrating at the same time.

At Melanie Segal's (www.platinumpublicity.com) Celebrity Lounge presented by
Rocket Dog (www.rocketdog.com), stars are helping raise awareness for the
little known animal shelter disaster hitting the U.S. due to the economic
crisis. At the event there will be dozens of pets from Tails of the City
Animal Rescue (www.tailsofthecityrescue.com) at the lounge looking to be
adopted into loving homes. Celebrity guests like Stevie Wonder, Bridget
Marquardt, Jordana Brewster and AnnaLynne McCord will take photos with these
pets to help get them be adopted more quickly.

Because of the California budget crisis and subsequent tax cuts, Gov. Arnold
Schwarzenegger has just ended a state mandate to hold animal shelter strays
for six days, resulting in euthanizing more animals - some after just 3 days.
Animal shelters have already been hit hard with overcrowding due to the weak
economy and the housing crisis, and this has just made things much worse.

"Often, in times of crises, pets become the forgotten victims," explains
Melanie Segal, owner of Platinum Publicity, a full service PR company
specializing in celebrity events and gifting. "Much of the population have
been forced out of their homes due to foreclosures and have moved into
apartments that don't allow animals. They've had to give away their beloved
pets to overcrowded shelters." And now these shelters aren't even required to
keep dogs for a week before putting them to sleep.

But lounge sponsors such as Rocket Dog, Tivo and Jet Blue have come to the
rescue. Tivo is having celebrity guests of the lounge sign Tivos to be
donated to "Tails of the City" for auction. Jet Blue has provided the auction
with airline tickets up for bidding.

In return for their support, celebrities will get loads of pampering and
gifting. They'll leave Melanie Segal's Lounge wearing the latest Rocket Dog
shoes, made with fashion forward teens who surf a wave as readily as they do
the Web.

Some hot give away items include: New Clearasil Ultra(R) Pimple Blocker Pen
guaranteed to get to work immediately to help stop a pimple in its tracks!
Primp Clothing - a luxury knitwear company that combines comfort and style.
Primp's trend- setting novelty prints and graphics make it irresistible to
fashion forward women everywhere. Steven Shein Jewelry - a Los Angeles based
line of colorful and innovative jewelry influenced equally by pop culture and
formal design. Red Light Energy Drink - containing the complex, five-flavored
schizandra berry, high in antioxidants and vitamin C, without excessive
amounts of caffeine.

Other sponsors of Melanie Segal's Celebrity Lounge presented by Rocket Dog
include Dance Dance Revolution, Cosabella, Makeup Mandy, Jonathan Martin,
Johnny Martin, Innex, Wellness Bags, Christy's Hats, Energy Muse Jewelry,
Dogswell, Greener Pup, Izze, ManiPedi Cutie, Bayer Teen Vitamins, The OC Dog
Newspaper, Icelandic Glacial, Classic Photo Booth, Barts Carts, Perfekt Beauty
and Honest Tea

(Platinum Publicity is not affiliated with the Teen Choice Awards.)

Melanie Segal's Platinum Publicity will be twittering live from the Lounge
with up to the minute photos, news and gossip: Twitter.com/melaniesegal

SOURCE Platinum Publicity

Platinum Publicity, +1-323-933-7914, info@platinumpublicity.com