DUI Lawyers Find Internet as an Emerging Business Source, DUI Defenders Survey Finds

DUI Lawyers Find Internet as an Emerging Business Source, DUI Defenders Survey
Finds

CALABASAS, Calif., Aug. 11 /PRNewswire/ -- A recent survey conducted by DUI
Defenders at www.dui1.com indicates a rise in the number of DUI/DWI defendants
using the internet to research and find a DUI lawyer. Results from the 300
attorneys polled indicated that as much as 40% of their clients use the web to
find DUI attorneys, with word of mouth being the most popular method, at 54%.

Other methods of defendant-lawyer matchmaking, such as jail mail and
commercial media outlets like newspaper, TV and radio, earned less than 4% in
the survey.

While word-of-mouth marketing is the most common way that lawyers find new
clients, cyberspace has proven to be a close rival. This shift is in line with
the overall increase in people looking to the internet as a reliable and
discreet resource.

Although DUI arrests and convictions are up nationally, the vast majority of
DUI defendants manage to post bail and gain access to the internet during
their pre-trial period. This allows them to privately search for experienced
attorneys without the embarrassment of admitting to a DUI arrest when asking
friends or family for referrals.

Consequently, DUI lawyers are making an increasingly sustained effort to
bolster their presence on the internet, spending money to advertise on
DUI-oriented websites, creating a professional website and registering on
referral websites to attract new clients. As a result, there are now more
DUI-related websites than any other type of legal practice, outnumbering even
personal injury-related websites, which have historically been the most
prevalent.

This shift in advertising by DUI lawyers has led to major cuts in radio,
television and newspaper advertising. The survey also indicated most DUI
attorneys receive a much higher rate of return from internet advertising than
traditional advertising methods. The DUI Defender's study points to DUI
defendants' increasing use of the web to find DUI lawyers and the trend will
continue upward, potentially surpassing word-of-mouth referrals.

About DUI Defenders
DUI Defenders at www.dui1.com is the largest directory of DUI lawyers in the
US, ranks highest on Google, and offers the largest body of information on
DUI/DWI defense and resources. DUI Defender also offers a DUI Blog at
www.kickdui.com.

SOURCE DUI Defenders

Frank Vessels, Member Services Manager of DUI Defenders, 1-877-693-6212