Canning on the Rise With Younger Generations; Nearly 50 Percent of Canners This Year...

Canning on the Rise With Younger Generations; Nearly 50 Percent of Canners
This Year Aged 40 and Younger
New Canners Turn to Web for Resources; Allrecipes.com, World's #1 Food Site,
Sees Canning Page Views Soar by 109 Percent

SEATTLE, Aug. 12 /PRNewswire/ -- Canning is not just for rural grandparents
anymore. Americans of all ages and areas are returning to our roots and
canning to capture fresher, more affordable flavors. Fifty-five percent of
American home cooks plan to can this year, and of those, nearly 97 percent
will be canning more than previous years, according to a recent survey of its
community by Allrecipes.com, the world's #1 food site. With nearly half of
canners aged 40 or younger, the demographic of canners is shifting from Baby
Boomers to Generations X and Y. Moreover, almost half of canners live in
suburban areas, signaling that canning is no longer reserved to rural
communities. As the recession progresses and food prices continue to rise, 61
percent of canners' greatest motivation is saving money.

Internet Canning Craze
While canning may seem like a family tradition passed down from generation to
generation, younger people joining the canning craze are looking first to the
Internet as a resource. Fifty-two percent of survey respondents said they are
using the Internet to find information on canning and there has been a 109
percent increase over last year in page views for canning and preserving
articles on Allrecipes alone. Specific searches such as "blanching and
shocking vegetables," "jam," and "dill pickles" have risen dramatically.

In response to the growing demand, Allrecipes created a dedicated canning
collection featuring "how-to" articles, recipes, safety tips, blogs, and more.
Allrecipes is also highlighting "Cooks of the Week" who are canners. Rachael
Schindeldecker from Rhinelander, Wis., who has an Allrecipes blog called "Can
It Rachael" and has been selected as the "Cook of the Week" for the week of
August 10, says, "I have been canning for about 25 years. My best advice for a
new canner is to RELAX and enjoy! Start with ingredients you are familiar with
and are grown locally if possible so you can get the freshest fruits and
veggies. Make room on your counters because once you start canning, you may
find you have a new hobby!"

A "Canvolution"
Allrecipes is also supporting the national "Canvolution" by partnering with
Canning Across America (CAA), a grassroots canning movement started by food
writers, bloggers, cooks, gardeners and food lovers to revitalize the
popularity of canning. Committed to bringing the lost art of "putting up" food
to a new generation, CAA and Allrecipes are encouraging communities across the
country to take part in "Can-A-Rama" events on August 29 and 30.

"As the world's most visited online food forum, our community reflects what is
truly happening in the kitchens of everyday home cooks. Budget-conscious
families are looking at options like canning and site activity reflects that
through recipe and article searches, blogs and the recipe exchange," said
Esmee Williams, vice president, brand marketing for Allrecipes.com. "We are
pleased to provide a safe, trusted community where canners of all skill sets
can connect and collaborate with one another to share ideas and experiences."

About Allrecipes.com
Allrecipes, the world's #1 food site, receives more than 300 million annual
visits from home cooks who discover and share food ideas through user
generated recipes, reviews, photos, profiles, blogs, and meal ideas. For more
than 13 years, the Seattle-based site has served as a dynamic, indispensable
resource for cooks of all skill levels seeking trusted recipes, party ideas,
everyday and holiday meal solutions, practical cooking tips and food advice.
As the fastest growing food site, Allrecipes provides insights into the
cooking behaviors of home cooks everywhere. Since 2008, Allrecipes has
launched localized versions for the United Kingdom/Ireland, Australia/New
Zealand, France, Germany, China, Japan, and Quebec. Allrecipes is the
publisher of Allrecipes Dinner Spinner, the #1 food app for the iPhone.
Allrecipes is part of Food & Entertaining @RDA, a division of The Reader's
Digest Association, Inc. For additional information regarding Allrecipes,
please visit www.allrecipes.com.

SOURCE Allrecipes.com

Caitlin Melnick, 360 Public Relations, +1-617-585-5775,
cmelnick@360publicrelations.com; or Esmee Williams, Allrecipes.com,
+1-206-909-6587, Esmee@allrecipes.com