edo Interactive Secures Equity Funding From Clayton Associates and First Avenue Partners

edo Interactive Secures Equity Funding From Clayton Associates and First
Avenue Partners
$8.5M equity investment fuels team growth and expansion of edo Marketing
Platform and Facecard(R) Prepaid MasterCard(R)

NASHVILLE, Tenn. and SAN FRANCISCO, Aug. 17 /PRNewswire/ -- edo Interactive, a
pioneer in digital payment and marketing platforms, today announced that it
has secured an $8.5 million equity investment, led by Clayton Associates along
with First Avenue Partners. edo will be expanding its board of directors to
include Matthew King of Clayton Associates and David Wilds of First Avenue
Partners. The company plans to use the capital infusion to accelerate
technical development, build out marketing initiatives, and continue expanding
the company's team.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090817/AQ62149LOGO)

edo Interactive provides the platform that connects savvy buyers and premier
global brands. By leveraging pre-existing global payments networks edo offers
retailers and brands its marketing channel to target the right offer or
message to the right audience, at the right time, ultimately driving purchase
behavior. Digital incentives, known as Prewards(R), provide a
"call-to-action" that moves consumers from browsing to buying online and in
physical stores.

In addition to the edo Marketing Platform, edo launched the Facecard Prepaid
MasterCard(R), issued by MetaBank(TM), in 2008 as a smart, more efficient
alternative to debit/credit cards for teens and young adults. Facecard
leverages the edo Marketing Platform, providing Prewards directly to consumers
with a goal to yield over $15 of additional purchasing power each month.

Beyond Facecard, edo designs and executes customized affinity card programs
for large brands that want to build a one-to-one relationship with their
customers. Companies are using edo's card management platform as a
cost-effective, safe and more efficient delivery solution over cash or check
distributions to consumers. The platform also includes peer-to-peer gifting,
bill payment, integration into social networks, and mobile applications for
convenient account management. AENTRA, a leader in open-loop gift card
solutions, is using edo's card program and Preward solutions to deliver
universal prepaid gifting cards for weddings, new mothers and other
celebratory milestones.

"We have reached a critical inflection point in growth," said edo CEO Ed
Braswell. "We have solidified our Facecard consumer offering and validated the
ROI from our marketing platform by creating measurable value for both
advertisers and consumers. This round of funding reaffirms the potential of
our innovative advertising model and will allow us to expand our team as we
scale the business to the next stage of growth."

"In my view, I believe edo's platform has been a much needed solution for
consumers, for payment card issuers, and for advertisers," adds David M.
Wilds, managing partner of First Avenue Partners. "Consumers are looking for
more value from their payment cards and Prewards create that value. Card
issuers and processors are looking for innovative ways to increase the value
of their portfolios. Prewards incent card holders to spend more and more
frequently which improves portfolio economics. Finally, advertisers are
looking for cost effective and measurable ways to build brand and drive
traffic to their stores. The edo Marketing Platform is the only pay-
per-action solution that can measure not only browsing behavior but can
measure buying activity at the point of sale."

About edo Interactive, Inc.
Founded in 2007, edo Interactive is creating a digital incentive marketing
platform, connecting brands with consumers. Edo Interactive's Marketing
Platform leverages everyday payment networks to help brands control their
digital incentive programs and deliver targeted and relevant promotions. In
addition, edo Interactive offers end-to-end card program management services
for brands that wish to create a customized card. For more information, please
visit www.edointeractive.com.

About Clayton Associates
Clayton Associates is a private equity firm based in Franklin, Tennessee that
invests in early stage growth companies and selected real estate ventures.
Clayton Associates has more than ten years of private equity experience, with
over $100 million in committed capital in four funds. Clayton Associates
invests primarily in healthcare related services and technology, but also
considers other industries including technology, communications, diversified
services, health sciences, and biotechnology. www.claytonassociates.com

About First Avenue Partners
First Avenue Partners is a private equity firm specializing expansion, and
late stage investments. It prefers to invest in healthcare services, business,
and financial services; transportation, distribution, and logistics;
telecommunications; manufacturing; retail and consumer; and healthcare
information technology sectors. The firm typically invests in the Midatlantic,
Midwestern, Southeastern, and Southwestern United States. First Avenue
Partners is based in Nashville, Tennessee.

SOURCE edo Interactive, Inc.

Constance Baker of edo Interactive, +1-615-297-6080, ext. 160,
Constance.baker@edointeractive.com; or Diane Schreiber of Sparkpr,
+1-415-321-1871, edo@sparkpr.com, for edo Interactive