`Who`s the Daddy?` Question Worries Many, Not Just A-List Celebs, High-Profile Elected Officials

* Nearly 100,000 Do-It-Yourself DNA Paternity Kits Have Been Purchased Since New
Retail Channel-Over-the-Counter Sales at Pharmacies-Began
* One-Third of Men Tested Are Not the Father of the Child in Question

SALT LAKE CITY--(Business Wire)--
The spotlight on paternity questions surrounding Michael Jackson, Usher, Akon,
Keanu Reeves and John Edwards are riveting the news this summer, but paternity
questions among ordinary adults are more frequent than most people imagine.

Evidence? Identigene, the world`s largest provider of direct-to-consumer
paternity testing, said nearly 100,000 do-it-yourself Identigene DNA Paternity
Test Kits have been purchased since they first became available over-the-counter
at national pharmacy chains in November 2007.

DNA paternity testing now is conveniently offered at the local pharmacy through
a self-administered "peace-of-mind test" that conclusively confirms or disproves
paternity. Identigene also offers a DNA paternity test accepted as evidence in
court, which follows specific sample-collection and chain-of-custody procedures.

"People don`t need to speculate on who a child`s genetic father is today," said
Doug Fogg, COO of Identigene, which has been offering DNA testing services since
1993. "On average, one-third of men we test for paternity did not father the
child in question."

The new retail channel for DNA paternity testing is a boon to consumers who, in
the past, often assumed their question needed to be answered by a physician or
through the legal system and include a prolonged wait for an answer. "People
appreciate receiving a definitive answer to their paternity questions quickly,"
said Fogg. With Identigene`s DNA paternity test kit, results are typically
available within three business days of receipt of DNA samples at the
laboratory.

Pricing and Availability

Available nationwide on family planning and home diagnostic aisles of
pharmacies, the Identigene DNA Paternity Test Collection Kit is carried in over
15,500 stores in 49 states. Suggested retail price is $29.99 and the laboratory
processing fee is $119. Customers who want to use their test results in legal
proceedings follow an optional specimen collection procedure for an additional
handling fee of $200. The Identigene DNA Paternity Test Kit is the first and
only DNA test ever sold in major retail outlets. To find the nearest store
location, visit:
http://www.dnatesting.com/dna-paternity-testing/store-paternity-test.php.

Online Press Room

The Identigene DNA Paternity Test Kit online pressroom is
www.dnatesting.com/presskit, and provides past press releases, high-resolution
images, B-roll footage and a store locator.

About Identigene

Identigene, a Sorenson Genomics company, is the world`s largest provider of
direct-to-consumer DNA paternity testing. Founded in 1993, Identigene was the
first DNA testing laboratory in the world to commercially use modern STR
technology for paternity testing, and is the first and only company to sell a
DNA test through major retail outlets. Identigene offers a full range of DNA
testing services including tests used to determine paternity, siblingship and
other familial relationships, as well as DNA tests for purposes of immigration,
child custody, settling estates and other family-related situations. Additional
information about Identigene, its national and international laboratory
accreditations, and its DNA testing services is available at www.dnatesting.com.

Photos/Multimedia Gallery Available:
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Identigene Public Relations
David Parkinson, 801-490-1015
david@sorensoncompanies.com
Jacob Moon, 801-490-1017
jacob@sorensoncompanies.com

Copyright Business Wire 2009