2ergo and AT&T`s Youth Marketing Group Partner to Create an Interactive Mobile Web Presence for Teen Music Sensation Demi Lovato

Mobile Site Offers Fans an Opportunity to Learn More about Demi, Check Tour
Dates, Download Tunes, Play Games and Enter a VIP Sweepstakes
ARLINGTON, Va.--(Business Wire)--
2ergo, a leading international provider of integrated mobile products and
services with a focus on mobile marketing, mobile business solutions and mobile
entertainment, and AT&T`s Youth Marketing Group today announced a new
partnership designed to promote the popular teen music sensation, Demi Lovato,
via the mobile Web and text messaging campaigns. As a part of this agreement,
2ergo created a mobile portal using its Mobile Site Builder and is providing
text messaging capabilities for fans using Mobile Campaign Manager. Beginning
today, teens can login to Demi Lovato`s new mobile site at
http://demi.m2ergo.com to check tour dates, download songs and play games.

Powered by 2ergo`s carrier-grade mobile messaging platform, Multiserve, fans are
encouraged to text the word "DEMI" to 8787 to receive more information about the
rising star as well as participate in promotions, such as the recent "Demi
Flyaway" sweepstakes, which included a grand prize of two round-trip tickets to
see her perform live in Hershey, Pennsylvania.

"By providing AT&T with the back-end technology to power Demi Lovato`s mobile
site and messaging campaign, we`re creating a unique and engaging way for fans
to connect with one of their favorite artists," said Chris Brassington, group
managing director at 2ergo. "According to Nielsen research, teens are the most
frequent users of text messaging, sending and receiving an average of 1,742 text
messages per month. Engaging them via text and picture messaging with relevant
information makes great marketing sense."

In addition to receiving updates on Demi via SMS, teens will also be delivered
information regarding AT&T`s new Quick Messaging Phones, which are geared toward
the 8-to-16-year-old market and are designed to make messaging faster and
cheaper than ever before.

"AT&T chose 2ergo to help us create the best possible mobile experience for Demi
Lovato fans," said Rhonda Patrick, Senior Marketing Manager at AT&T Wireless.
"Teens expect their favorite content and information to be available via their
mobile phones, so we are delivering the information they want about one of their
favorite artists via the channel they are most comfortable using."

About 2ergo

2ergo is a leading global provider of mobile enabling technology with a focus on
mobile marketing, business, entertainment and media. Its products and services
are used by multinational organizations including Telefónica O2, Yahoo! and FOX
News to take advantage of integrated mobile communications to increase sales,
reduce costs and enhance customer experiences. 2ergo`s product portfolio
includes an innovative suite of mobile publishing, messaging, smartphone
applications, mobile coupon, mobile payment and connectivity solutions to
deliver a multi-dimensional approach to mobile marketing and mobile customer
communications. Headquartered in the UK, 2ergo`s international presence spans
Europe, North America, Latin America, India and a partner network in China.
2ergo is AIM listed on the London Stock Exchange (LSE:RGO). For more
information, visit www.2ergo.com.

For 2ergo
Kate Larkin, +1-201-255-0544
kate@larkinvolpatt.com

Copyright Business Wire 2009