The Active Network Launches "Go Green" Program with Athletes for a Fit Planet to Drive Eco-Friendly Practices within Endurance Race Community

More Than 15,000 Races and Events Offered Incentives to Go Green
SAN DIEGO--(Business Wire)--
The Active Network, Inc. (Active), a leading provider of technology and
marketing solutions for community service and sports organizations, today
announced the launch of its "Go Green" program in partnership with Athletes for
a Fit Planet LLC, an organization that provides environmentally responsible
solutions for endurance race and event organizers. Designed to encourage and
enable the endurance sports community to embrace green practices, Active`s "Go
Green" program recognizes and rewards race organizations that commit to adopting
environmentally responsible practices, and gives consumers access to an
extensive directory of green races around the country.

Active worked with Athletes for a Fit Planet, to identify criteria for its "Go
Green" program that includes a Pledge of Sustainability. By signing up for the
program and taking the Pledge of Sustainability, race organizations make a
public commitment to initiate a minimum of 10 specific practices to reduce the
environmental impact of their events. Active`s list of "Go Green" criteria range
from the elimination of paper registration forms and providing onsite recycling
bins to supporting local environment causes.

"Athletes for a Fit Planet is excited to be partnering with Active to integrate
the Pledge of Sustainability into Active`s `Go Green` program," said Bruce
Rayner, founder and chief green officer of Athletes for a Fit Planet. "This is
the first program of its kind to provide event organizers with independent
recognition for their commitment to a set of environmental initiatives. And
athletes looking for green events can now register with confidence because the
Pledge of Sustainability criteria will be available on Active`s Go Green listing
and Athletes for a Fit Planet`s Green Events Directory."

By registering for Active`s "Go Green" program and taking the Pledge of
Sustainability, event organizations receive a number of benefits including:

* Pledge of Sustainability seal that can be featured on their event site,
banners and other materials
* Events will be posted on a special Protect Your Playground section on
Active.com, the largest participatory sports site in the world, and on the
Athletes for a Fit Planet event calendar
* Access to the Athletes for a Fit Planet Resource Center that includes a Green
Events Handbook, Green Business Directory and other valuable resources
* Exclusive discounts on Active and Athletes for a Fit Planet services and
products

Upon completion of the event, the event organizer will provide Athletes for a
Fit Planet with documentation that verifies that the event met its Pledge
criteria. The event will receive a Verification Certificate and their seal will
be updated with a "Verified" stamp on both Active.com and Athletes for a Fit
Planet`s website to indicate the event has met its Pledge.

"Unlike any other organization in the nation, Active has relationships with more
than 15,000 endurance races and events," said Eric McCue, general manager of
Active`s ActiveEndurance division. "We realized that by introducing a green
validation program to race organizations and offering incentives to participate,
we could make a significant impact in helping drive green practices. Interest
from race organizers has been overwhelming, and we expect to see more and more
participants seeking out races that feature the Athletes for a Fit Planet Pledge
of Sustainability."

Active`s "Go Green" program is part of Active Endurance, a division of The
Active Network that delivers industry-leading online technology and marketing
solutions to over 15,000 endurance events and organizations. Endurance race
organizers interested in more information about Active`s "Go Green" program can
contact Michael Wilson at (858) 964-3886 or go to www.ActiveEndurance.com.

About Athletes for a Fit Planet LLC

Athletes for a Fit Planet (AFP) is a leading provider of eco-services for
athletic events in the US and Canada. The company offers support and validation
for events that take the Pledge of Sustainability, including listing in the
Green Events Directory. The company advises event organizers on cost-effective
strategies for reducing, recycling and composting waste, reducing and offsetting
greenhouse gas emissions, greening the supply chain, and minimizing the impact
of the event on the local environment. And AFP works with event sponsors to
provide opportunities to communicate their own green initiatives to athletes.
Visit us at www.afitplanet.com or contact Bruce Rayner, Chief Green Officer, at
bruce@afitplanet.com.

About The Active Network, Inc.

The Active Network delivers integrated technology solutions, marketing services
and online media properties that enable and encourage participation in
activities and events. For more information, please visit www.ActiveNetwork.com.

The Active Network, Inc.
Tina Wilmott, 858-964-3813
tina.wilmott@activenetwork.com

Copyright Business Wire 2009