It's 'Lights, Camera, Fashion.' at Bloomingdale's This Fall

Fall Highlights Fashion as Seen Through Film

NEW YORK, Aug. 17 /PRNewswire/ -- This fall, Bloomingdale's celebrates the art
and style of film. Customers will see blockbuster new films, discover indie
darlings, remember classic films, see fashions inspired by great characters,
and even cast themselves in scenes from their favorite flicks. Partnerships
with major motion picture studios, an independent film studio, a classic cable
movie network and a hot new video game put Bloomingdale's and its fashions in
the spotlight this fall season. The official kick-off to the fall fashion
season at Bloomingdale's is August 27, in conjunction with the "Fashionable
Fundraiser in Black and White" event.

Over the course of the eight-week long campaign, Bloomingdale's will give away
more than 35,000 tickets to movie screenings. By partnering with six major
movie studios -- Columbia Pictures, Fox Searchlight Pictures,
Metro-Goldwyn-Mayer Studios, Pixar Animation Studios, Universal Studios and
Walt Disney Pictures -- Bloomingdale's was able to gain access for its
customers to some of the hottest new films of the season, including Julie &
Julia, Toy Story and Toy Story 2 in 3-D, Taking Woodstock, Couples Retreat,
Princess and the Frog and Amelia. Special viewing lounges in each
Bloomingdale's location will screen trailers and behind-the-scenes footage of
these, and more, new films.

Making Movies
Bloomingdale's, in partnership with Young Indies Films, an independent studio
that fosters and promotes young actors and filmmakers, commissioned five
original short films by noted emerging young directors. The three to five
minute films, whose genres range from romance to generational relationships,
and whose styles incorporate live-action and animation, were shot and produced
entirely in New York City over the course of 15 days. The films, dubbed BFLIX,
will be shown in all Bloomingdale's stores and on Bloomingdales.com.

Shoppers will have the opportunity to vote for their favorite BFLIX film via
text message or Bloomingdales.com. The winning director will receive a trip to
Film Independent's nationally televised Spirit Awards in Los Angeles, indie
film's biggest night of the year.

The five short films and their directors are:
-- Tea for Three directed by Amy Redford, an accomplished director and
actor of film, television and stage and written by Hall Powell;
-- Recession Special by Emily Abt, recently selected as one of Variety
Magazine's 'Top 10 Directors to Watch,' and founder and
president of Pureland Pictures, Inc, a Brooklyn based production
company;
-- The Love Game by Andrew Hunt, an award-winning writer/director and
animator who has international experience in television and film;
-- My Adventures in Ladies' Undergarments, 4(th) Floor by Antonio
Campos, a director whose first feature film, AFTERSCHOOL, was
nominated
for an Independent Spirit Award as best first feature, and whose short
film THE LAST 15 was nominated for the Palme d'Or short category at
the Cannes Film Festival in 2007;

-- Tall Enough by Barry Jenkins, an award-winning writer-director of Film
Independent Spirit Award nominee for best first feature, Medicine for
Melancholy.

Screening Movies in Stores
Shoppers will see the fruits of a major partnership with Turner Classic Movies
(TCM). Memorable black and white movie clips, from films such as North by
Northwest, The Maltese Falcon, The Postman Always Rings Twice, On the Town and
The Philadelphia Story, will be screened in the viewing lounges. And, the
network, which is the authority in classic films, has loaned Bloomingdale's
its extensive collection of photographs. The "Hollywood's Leading Ladies" and
"Hollywood's Leading Men" black and white photograph exhibits will be on
display in each store throughout the fall season. The commercial-free network
will even promote its partnership with Bloomingdale's on-air in Classic Movie
News.

In partnership with Fox Searchlight Pictures, five Bloomingdale's stores will
feature costumes and artifacts from Amelia, starring Hilary Swank and Richard
Gere. The movie, slated for an October release, takes a look at the life of
the legendary American aviatrix, Amelia Earhart, who vanished over the Pacific
Ocean in 1937. Ten Bloomingdale's stores will erect fashion displays inspired
by the wardrobe from the movie. Ralph Lauren and Burberry are just a few of
the designers contributing fashions for the display.

Warner Brothers and Disney will also contribute exhibits to select
Bloomingdale's stores. In September, five stores -- New York 59(th) Street,
Michigan Avenue, Chicago, Aventura, Florida and San Francisco and Century City
in California -- will host exhibits of famous superheroes and arch-villains.
Iconic costumes will include the Joker costume from Heath Ledger's
award-winning performance in The Dark Knight, George Clooney's Batman from
Batman & Robin, Michelle Pfeiffer's Catwoman and Danny DeVito's Penguin
costumes from Batman Returns, and Christopher Reeve's Superman suit from
Superman.

Walt Disney Pictures will contribute behind-the-scenes photographs of the
making of Disney/Pixar's Toy Story and Toy Story 2. The four stores to receive
this display are New York 59(th) Street, Sherman Oaks and South Coast Plaza in
California, and Orlando, Florida.

Select stores, including New York 59(th) Street and the three D.C. area
stores, will host some of Hollywood's current leading men -- in the form of
wax figures. The legendary Madame Toussauds wax museum will lend
Bloomingdale's George Clooney, Leonardo DiCaprio, Johnny Depp and Will Smith
figures for the campaign.

Putting Customers in the Movies
In another nod to the film industry, Bloomingdale's will cast its customers in
an unmistakably cinematic light this fall. As the exclusive department store
retailer of Yoostar, Bloomingdale's will offer its customers the unique
experience of performing in their favorite movie scenes alongside
award-winning actors. The Yoostar entertainment system allows you to film
yourself right into famous movie scenes, where you can perform with or replace
the original actors. Users can follow the script or deliver their own
interpretation of the movie, then upload their performances to Yoostar.com and
share them on their favorite social networking sites. Bloomingdale's and
Yoostar will provide the opportunity for shoppers to experience the Yoostar
system live in select Bloomingdale's locations during the month of September.
Yoostar "stage directors" will assist users in creating their performances.

Movies at Home
Bloomingdale's customers will also experience the company's passion for film
in their own homes. Each of the fall fashion catalogs is heavily influenced by
motion pictures:

-- August's Y.E.S. contemporary catalog put the spotlight on 19
up-and-coming indie actresses, including Katherine Waterston, Paz de
la
Huerta and Emily Meade. The catalog goes behind the scenes of a screen
test in which 19 girls audition for critically acclaimed director
Jennifer Venditti. The girls model clothes from designers like Aqua,
Theory, Elizabeth and James, Helmut Lang, Madison Marcus, Tibi, Diane
von Furstenberg and Vince.

-- "Extra Credit," the season's back to school catalog,
offers a film-inspired take on the best trends. "Leggings with
Everything" and "The Color: Purple" are just a sampling
of the book's key trends.

-- Fall's gigantic HOT ready-to-wear catalog is bursting with fashion
trends, movie stars and giveaways. Indie darling Rose McGowan graces
the
cover and models key evening looks inside. Also in the catalog,
shoppers
will find an exclusive interview with designers Ashley and Mary-Kate
Olsen, creators of Elizabeth and James. Runway spreads illustrate
trends
of the season at a wide variety of price points, and take inspiration
from the latest films, including Amelia. Customers can find out how to
receive tickets to this fall's remake of the classic dance movie
Fame, and even win a trip to film's ultimate European destination,
Cannes.

-- The Men's fashion catalog will also utilize runway-inspired spreads
to showcase the key trends of the season. Recording artist Rob Thomas
models hot fall looks and cult American designer Billy Reid gives an
exclusive interview. The partnership with Turner Classic Movies led to
pages inspired by Hollywood's leading men.

Watch Movies Online
A special microsite at Bloomingdales.com will be devoted to film. Launching
with select content on August 26 and full content on September 11, online
shoppers will be able to view and vote for the BFLIX movies, learn about
Yoostar and see select Bloomingdale's customers own Yoostar clips and watch
major new movie trailers.

Bloomingdale's is America's only nationwide, full-line, upscale department
store; and a division of Macy's, Inc. It was founded in 1872 and currently
operates 40 stores in New York, New Jersey, Massachusetts, Pennsylvania,
Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada and
California. For more information, or to shop any time, visit
www.bloomingdales.com.

SOURCE Bloomingdale's

Liz McGovern, Bloomingdale's National Media Relations, +1-212-705-2443,
liz.mcgovern@bloomingdales.com