Affinion Security Center Increases ID Theft Insurance Options With $1 Million ID...

Affinion Security Center Increases ID Theft Insurance Options With $1 Million
ID Theft Insurance Protection
New Insurance Policy Offers Reimbursement for Certain Funds Lost Due to
Fraudulent Activity

NORWALK, Conn., Aug. 17 /PRNewswire/ -- Affinion Security Center (ASC), a
leading provider of identity theft protection, detection and resolution
services, announced today the addition of a new, $1 million limit of Identity
Theft Insurance. The new benefit is available immediately in all 50 states.

In addition to the coverage this benefit provides for reimbursement for the
typical cost of restoring your good name that can result from having your
identity stolen such as certain court costs, attorney fees and lost wage
compensation, the enhanced insurance benefit is distinctive to other
competitive offers in that those consumers covered will have access to
reimbursement of funds that are stolen via an unauthorized electronic funds
transfer. This benefit is ideal for those circumstances where instead of
fraudulent purchases, unauthorized electronic fund transfers are the main
crime perpetrated and when a financial institution will not reimburse some
expenses incurred as the result of identity theft.

"Protecting, identifying and resolving ID theft requires significantly more
than technological solutions alone," said Tom Rusin, CEO Affinion Security
Center. "We've added this new benefit to a full suite of insurance offerings
that help us mitigate the financial losses for consumers who have become
victims of this crime."

The $1 million identity theft insurance benefit is currently available through
Affinion Security Center's IdentitySecure product as well as a wide variety of
financial institutions.

For more information, please visit http://www.affinionsecuritycenter.com.

About Affinion Security Center
Affinion Security Center, a division of Norwalk, Connecticut-based Affinion
Group, is a global leader in providing identity protection and data security
solutions to corporations and individuals. For over 35 years Affinion Security
Center has been powering many of the world's leading personal data protection
and breach resolution solutions offered by local, national and multi-national
enterprises in the financial, retail and travel industries. The company
currently protects over 10 million subscribers with services including
IdentitySecure, PrivacyGuard, PC SafetyPlus and Hotline, and serves enterprise
and government agencies with the data breach preparation and response tool,
BreachShield. Affinion Security Center is part of the steering committee of
the Identity Theft Prevention and Identity Management Standards Panel (IDSP).
For more information please visit www.affinionsecuritycenter.com.

SafeHarbor Statement Under the U.S. Private Securities Litigation Reform Act
of 1995
This press release may contain statements that are forward looking, as that
term is defined by the Private Securities Litigation Reform Act of 1995 or by
the Securities and Exchange Commission in its rules, regulations and releases.
These statements include, but are not limited to, discussions regarding
industry outlook, Affinion's expectations regarding the performance of its
business, its liquidity and capital resources and the other non-historical
statements in the discussion and analysis. These forward-looking statements
are based on management's beliefs, as well as assumptions made by, and
information currently available to, management. When used in this release, the
words "believe," "anticipate," "estimate," "expect," "intend" and similar
expressions are intended to identify forward-looking statements. Although
management believes that the expectations reflected in these forward-looking
statements are reasonable, it can give no assurance that these expectations
will prove to have been correct. These statements are subject to certain
risks, uncertainties and assumptions, including risks related to general
economic and business conditions and international and geopolitical events, a
downturn in the credit card industry or changes in the techniques of credit
card issuers, market place consolidation among financial institution affinity
partners, industry trends, the effects of a decline in travel on our travel
fulfillment business, termination or expiration of one or more agreements with
our affinity partners or a reduction of the marketing of our services by one
or more of our affinity partners, the outcome of legal actions, our
substantial leverage, restrictions contained in our debt agreements and our
inability to compete effectively.

SOURCE Affinion Security Center (ASC)

Michael Bush of Affinion Group, +1-203-956-8038, mbush@affiniongroup.com