New Smoothie King Products Address Healthy Living Trends

NEW ORLEANS, Aug. 17 /PRNewswire/ -- Smoothie King, the originator of the
nutritional fruit smoothie, has provided healthy alternatives to the public
since 1973. The company continues to support that commitment by announcing the
launch of the new Premium Smoothie King line of Vitamins and Supplements that
address current American habits.

Some 2009 trends include:
-- The recession is sparking a search for balance in nutrition and
overall
lifestyles, with consumers eliminating anything toxic from their lives
(including certain foods) and focusing on "beauty from
inside." (Natural Marketing Institute)

-- Vitamins and supplements sales rose from 8-10 percent, as consumers
try
to stay healthy and avoid incurring medical expenses. (Information
Resources Inc.)

The new Premium Smoothie King Vitamins and Supplements taps into trends like
these, and is "the latest in our long tradition of providing a comprehensive
product lineup to meet each guest's nutritional needs," said Steve Kuhnau,
co-founder and CEO.

The new line includes:

-- Whole-Nutrition Total Body Multis for Men and Women - Containing more
than 70 vitamins and minerals, enzymes, herbs, nutrients and amino
acids.
-- Acai Berry Cleanse and Flush - Helps internally cleanse the digestive
tract in just two weeks.
-- Green Tea Fat Burning - Uses green tea to speed up the metabolism and
burn fat faster.
-- Natural Calorie Burning Weight Loss - Combines natural ingredients and
key extracts together for total weight loss support.

-- All-Day Energy Rapid Boost - Provides a natural source of caffeine,
waking you up and warming you.

Smoothie King opened 103 new stores in the United States last year and
continues to expand with 34 stores opened since January 2009.

About Smoothie King Franchises Inc.
Smoothie King is a privately held, New Orleans-area-based franchise company
and the premier Smoothie Bar and Nutritional Lifestyle Center in the industry.
Smoothie King offers guests the original nutritional fresh-blended smoothie
and healthy retail products, including sports beverages, energy bars, healthy
snacks, vitamin supplements, herbs, minerals and other sports nutrition
products. Smoothie King opened its first store in 1973 and started as the
first franchised smoothie bar/health food store in the United States in 1989,
and currently has more than 600 units operating in 32 states and the Republic
of Korea. For more information, visit www.smoothieking.com.

SOURCE Smoothie King Franchises Inc.

Bobby Williams, +1-985-635-6973, Ext. 157, bobbyw@smoothieking.com