Barnes & Noble Expands Programs & Products for Teachers, Parents and Librarians

Just in Time for Back to School:

* Innovative B&N@School Section

* New Educational Toys & Games Department

* Enhanced Educator Discounts Now Available Online

NEW YORK--(Business Wire)--
Barnes & Noble, Inc. (NYSE BKS), the world`s largest bookseller, today announced
trailblazing initiatives both in-store and online at Barnes & Noble.com
(www.bn.com) to meet the changing needs of consumers and a fast-evolving
marketplace:

* B&N@School: A new section that provides easy access to the best educational
tools for parents, teachers and librarians at Barnes & Noble stores and online
at Barnes & Noble.com (www.bn.com/school).
* Educational Toys & Games Department: An extension of B&N@School that provides
an alternative to the mass market toy retailers and fills a void created by the
disappearance of specialty toy chains, giving consumers a place to find toys and
games that spark creativity, imagination, and a love of learning in children
(www.bn.com/toys).
* Enhanced Educator Discount Program: This popular program available in Barnes &
Noble stores for the past decade now expands online so Pre-K-12 educators can
benefit from 20% off list price of books, toys and games for classroom use
(www.bn.com/educator).

"Barnes & Noble is proud to introduce B&N@School, an innovative new platform
that provides families, teachers and librarians with an in-store and online
one-stop back-to-school and year-round shopping experience," said Jaime Carey,
chief merchandising officer at Barnes & Noble, Inc.

"The launch of B&N@School complements our recently expanded Educational Toys &
Games department which gives education-minded parents and families access to
educational toys and games from a retailer they trust to meet their reading
needs." According to Mr. Carey, parents enthusiastically point to the high
quality, award-winning toys and games that the department features. The product
selection, Carey continued, extends from toys suited for an infant`s first stage
of development through pre-teen years and features a wide selection of
educational electronics and science kits.

The new twist for the extremely popular Educator Discount Program, he explained,
is the opportunity for Pre-K through grade 12 teachers to now obtain discounts
online at Barnes & Noble.com once they have signed up in-store for their special
discount card. According to Carey, online accessibility for card-holding
educators "further enhances the Barnes & Noble brand while highlighting our
recognized and robust commitment to educators and the cause of literacy in the
United States." Barnes & Noble continues to offer educators 20% off list price
on most hardcover and paperback books purchased for classroom use.

B&N@School: Easy Access and Precision Purchases

For shopping convenience, the B&N@School sections in Barnes & Noble stores are
arranged by grade level, from pre- to elementary grades, to middle school and
high school. Materials are categorized by topic for each age group. B&N@School
includes additional sections emphasizing curricula, basic skills workbooks,
arts, crafts and activities. The section also features educational toys and
games, manipulatives (hands-on learning products employing a multisensory
approach), decorative items and awards.

B&N@School Pre-K-12 learning materials include workbooks and classroom materials
categorized by grade and subject matter. For example, consumers in-store or
online can choose to see teaching products for sixth-grade math and refine their
search by viewing products by topic, such as subtraction, decimals and
fractions. B&N@School Pre-K-12 also features a new educational DVD store and a
quick, efficient way to shop for favorite educational brands, including
LeapFrog, ThinkFun and Scientific Explorer.

B&N@School Pre-K-12 study aids include bestselling prep books categorized by
test, including Advanced Placement prep and PSAT, SATI and SAT II materials.
B&N@School special needs resources are aimed at educating children with
learning, physical and emotional disabilities, with more materials now dedicated
specifically to autism, ADD and Down Syndrome.

B&N@School in-store and online Pre-K-12 teaching resources include teaching
books arranged by subject and grade. Other B&N@School teaching resources include
teaching exam study guides, home schooling materials and guides for teachers of
students with special needs.

B&N@School library services offer discounts, deferred billing, and tax
exemption, plus an online catalog of bestselling children`s books categorized by
age, award winners and classics. Librarians can find out about discounts and
special services online on the "Library Services" page in the B&N@School section
(www.bn.com/school).

B&N@School lets consumers connect to the buzz about new books, favorite authors
and the collective wisdom of B&N readers. The B&N blog "Letter Blocks" helps
parents who are avid readers inspire their children to develop and share their
passion for reading.

B&N@School events provide the opportunity for educators, parents and students to
meet classroom and personal reading needs. B&N@School`s Educator Appreciation
Week October 10-18 offers teachers an enhanced 25% discount off list price on
classroom and personal purchases as well as a 10% discount on purchases of
educational CDs and DVDs. Bookfairs, a 10-year old Barnes & Noble tradition in
Barnes & Noble stores nationwide, provide pre-K through grade 12 schools, as
well as non-profit arts and literacy organizations, the ability to earn up to
25% of the proceeds from purchases made by their supporters at in-store
bookfairs on a vast selection of books, CDs, DVDs and qualified products.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE: BKS), the world`s largest bookseller and a Fortune
500 company, operates 777 bookstores in 50 states. Barnes & Noble is the
nation`s top bookseller brand for the sixth year in a row, as determined by a
combination of the brand`s performance on familiarity, quality, and purchase
intent; the top bookseller in quality for the second year in a row and the
number two retailer in trust, according to the EquiTrend Brand Study by Harris
Interactive. Barnes & Noble conducts its online business through Barnes &
Noble.com one of the Web`s largest e-commerce sites.

General information on Barnes & Noble, Inc. can be obtained via the Internet by
visiting the company`s corporate website: www.barnesandnobleinc.com.

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Barnes & Noble, Inc.
Corporate Communications
Mary Ellen Keating, 212-633-3323
mkeating@bn.com
or
Barnes & Noble, Inc.
Corporate Communications
Carolyn J. Brown, 212-633-4062
cbrown@bn.com

Copyright Business Wire 2009