Detectent Breaks New Ground with Customer Intelligence Solutions that Leverage Advanced Metering Infrastructure (AMI) Data

Detectent`s Customer Intelligence Solution Leads the Industry
SAN DIEGO--(Business Wire)--
Detectent (www.detectent.com), the leading provider in Customer Intelligence
Solutions for North American utilities, today announced that it has achieved an
important milestone of being able to successfully integrate hourly interval
reads into its energy usage behavior models - providing a deeper understanding
of energy usage patterns based on data from utilities` Advanced Metering
Infrastructure (AMI). Detectent`s models, when applied to more timely and
granular data, enable utilities to better understand how their customers use
energy and empower them to provide their customers with information necessary to
make informed energy usage choices.

Detectent has been a pioneer in the field of advanced analytics for utilities.
By segmenting utility customers into detailed categories based upon business,
premise, lifestyle and energy use parameters, Detectent has been successful in
assisting utilities with billing errors and energy theft, as well as assisting
utilities with the development and execution of client-customized, marketing
outreach programs to promote demand response, energy efficiency and conservation
programs. Now with the ability to model energy usage based on hourly data,
Detectent`s solutions give utilities a means to leverage the wealth of data they
collect as AMI systems are deployed.

Detectent`s unique energy efficiency solution leverages the company`s extensive
database, which contains detailed, operational information on each customer
segment, far beyond what utilities typically have at their disposal. This
information, in conjunction with advanced analytics, behavior/lifestyle
modeling, and segmentation aids the utility in evaluating customers` needs on a
micro level. Pinpointing customers who are most likely to take part in a given
demand response, energy efficiency or conservation offering allows the utility
to customize outreach strategies, by program; thus ensuring maximum impact for
each program.

"Detectent`s approach to identifying target customers for Energy Efficiency
programs will continue to grow in importance as efficiency targets increase for
utilities," said Vincent Graziano, president of RISE Engineering, one of the
oldest and most established providers of energy efficiency services in North
America. "In a very short time, Detectent`s approach proved capable of making a
dramatic increase in the effectiveness of our marketing efforts and customer
acceptance of the energy efficiency programs," said Graziano.

In addition to customer analytics for energy efficiency programs, Detectent`s
analytical model can also assist utilities in the prevention of revenue loss.
Energy theft is responsible for utility losses of billions of dollars per year.
It`s a serious issue with huge safety concerns, and product losses can impact
earnings and the rates paid by customers.

Numerous utilities across North America are struggling with increased theft
incidents, and some utilities, such as DTE Energy in Detroit, are employing
intelligent analytics to help mitigate this costly and dangerous problem.
"Detectent is a good partner for DTE Energy due to their ability to analyze data
sets and look for abnormalities in usage. Their ability to use data from
multiple utility providers to develop patterns for groups of like businesses was
especially attractive," said Mark C. Johnson, revenue protection manager for DTE
Energy. "First and foremost addressing energy theft is important to DTE due to
the potential safety hazard it creates. Illegal energy usage can create safety
hazards for both the location engaged in the theft and the surrounding community
should an explosion or fire result." By complementing DTE Energy`s theft process
with Detectent`s energy use modeling and peer consumption analysis, Detectent is
able to assist DTE Energy on identifying theft cases that otherwise would go
undetected.

Customer intelligence combined with external data sources is a sound foundation
for effective business decision support and is significantly enhanced by AMI
data. "By deploying intelligent systems, processes and analytics as well as
lifestyle modeling - especially with the onset of AMI data sources - today`s
utilities are better equipped to pro-actively promote energy programs to a
targeted set of users, as well as use enhanced data to protect revenues and
better serve their customers," said Wayne Willis, vice president marketing for
Detectent.

About Detectent

Headquartered in San Diego, Calif., Detectent is the leading provider of cutting
edge Customer Intelligence Solutions that maximize the value of Advanced
Metering Infrastructure (AMI) and traditional metering systems and help North
American utilities drive higher customer satisfaction, greater revenue and more
effective customer programs. Our solutions help utilities better understand
their customer`s energy end-usage points, ensure accurate billing, curtail theft
and maximize customer program participation and benefit. Detectent`s offerings
are scalable to any size of utility and apply to electricity, gas and water
services for residential, commercial and industrial customers.

Detectent
Wayne Willis
Vice President Marketing
760-233-4030 ext 150
wwillis@detectent.com
www.detectent.com
or
Agency Contact:
Jennings & Associates Communications, Inc.
PJ Jennings
760-471-7376
pj@jandacommunications.com
www.jandacommunications.com

Copyright Business Wire 2009