Unica Unveils Latest Version of Email Marketing Solution

WALTHAM, MA, Aug 17 (MARKET WIRE) --
Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing
software solutions, today introduced Unica eMessage 8.0, complementing
Unica's market-leading campaign management solution to seamlessly deliver
highly targeted, relevant email communications. eMessage combines the
reliability of managed email delivery with the power of an integrated
suite, helping marketers deliver more effective and personalized
communications, based on both online and offline interaction history --
across email and mobile channels.

eMessage extends the best-in-class segmentation, targeting, and triggering
capabilities of Unica Campaign to the email channel by providing powerful
new features to design, preview, test, deliver, and measure email
communications. Integrating Unica Campaign's industry-leading
functionality with advanced email delivery and deliverability monitoring
services is a major benefit to marketers, who now only need to work with
a single application to manage sophisticated email programs. The
integration also eliminates the need for additional professional services
or IT support to combine response data with other online and offline
interaction data.

"For companies that struggle to manage email delivery themselves, the
value proposition of Unica eMessage 8.0 is significant," said Matthew
Resteghini, vice president of global database marketing, Monster. "Since
eMessage seamlessly integrates with Unica Campaign and Unica's on-demand
managed email delivery services, customers no longer have to deal with
hand offs between their campaign management system and their email
provider. The end-to-end integration that Unica provides allows marketers
to focus on the business of email targeting, content, and results,
instead of technical integration headaches."

eMessage supports the entire email marketing lifecycle, from idea through
to post-campaign analysis, including:

-- Best-in-class campaign management: unrivaled segmentation, targeting,
personalization, event-triggering, and automation;
-- Robust content creation and management: drag-and-drop assembly of
templates, digital assets, and personalization logic;
-- Comprehensive email delivery and deliverability monitoring: tools and
services that ensure quality messages are getting to recipient in-boxes;
-- Extensive reporting and analysis: deep insight into email performance,
from delivery metrics to ROI and even individual-level post-click web
behavior through Unica NetInsight;
-- Cross-channel integration: email woven together with other outbound
and inbound channels into an interactive marketing dialogue with customers.

"Email's immediacy, customizability, and low-cost make it
mission-critical for most marketing organizations, yet few fully exploit
its potential," said Elana Anderson, vice president of product marketing
and strategy at Unica. "The effort required to fully leverage the power
of detailed customer data with standalone email solutions hinders
marketers' abilities to target and personalize. Unica eMessage removes
these complexities, enabling marketers to integrate the email channel
into fully interactive, cross-channel customer marketing strategies."

About Unica

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing
software solutions. Unica's advanced set of enterprise marketing
management and on-demand marketing solutions empowers organizations and
individuals to turn their passion for marketing into valuable customer
relationships and more profitable, timely, and measurable business
outcomes. These solutions integrate and streamline all aspects of online
and offline marketing. Unica's unique interactive marketing approach
incorporates customer and web analytics, centralized decisioning,
cross-channel execution, and integrated marketing operations. More than
1,000 organizations worldwide depend on Unica for their marketing
management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the
globe. For more information, visit www.unica.com.

Forward-looking Statements

The information provided in this press release above contains
forward-looking statements that relate to future events and future
financial performance of Unica. These forward-looking statements are based
upon Unica's historical performance and its current plans, estimates and
expectations and are not a representation that such plans, estimates, or
expectations will be achieved. These forward-looking statements represent
Unica's expectations as of the date of this press announcement. Subsequent
events may cause these expectations to change; and Unica disclaims any
obligation to update or revise the forward-looking statements in the
future. Matters subject to forward-looking statements involve known and
unknown risks and uncertainties, including those factors listed in the
Company's Annual Report on Form 10-K for the fiscal year ended September
30, 2008 under "Risk Factors," which factors could cause Unica's
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements.

Contacts:
Dan Ring
Unica
781-487-8641
dring@unica.com

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