Medical Publisher Facilitates "Viral Outbreak" Through YouTube

Handbooks in Health Care, a leading medical publisher, teams with Rittenhouse
Book Distributors to kick off first-of-its kind YouTube campaign

NEWTOWN, Pa.--(Business Wire)--
The world of medical publishing industry has taken to the air and begun
broadcasting. Taking advantage of the viral messaging capabilities of the online
phenomenon known as "YouTube," Medical publisher, Handbooks in Health Care
Company (HHC), announced today that they are teaming with Rittenhouse Book
Distributors, a leader in health sciences distribution, to offer informative and
easy to access medical content via the popular video website, www.youtube.com.

The campaign, entitled "The Experts in Medicine Series," will be featured on
both the Rittenhouse and HHC websites (www.rittenhouse.com and
www.hhcbooks.com). Additionally, the videos will be searchable on YouTube.com.
The series showcases top medical authors discussing contemporary topics in
medicine while previewing the text of their latest titles published by Handbooks
in Health Care Company.

"YouTube, along with several of the other social networks, has proven to be an
effective way to create buzz among Health Care providers," said Scott Anzel,
Publisher and Vice President, Handbooks in Health Care Company. "This campaign
offers an exciting and interactive means for us to get the word out and promote
our titles."

Rittenhouse`s Executive Director of Sales & Marketing, Nicole Gallo is excited
to be able to offer a progressive approach to marketing popular titles in
science and medicine to its customers.

"Traditionally, schools would often have to rely on a short, printed book
description for product information," explains Gallo. "This campaign puts a face
and a voice on medical content. If the school librarian or bookstore manager
likes the title featured, they can forward the video to their department chairs,
professors, and even students, for instantaneous feedback."

About Handbooks in Health Care

Now in its 30th year, Handbooks in Health Care Company (HHC), a division of
Associates in Medical Marketing Company Inc., has sold millions of copies of
over 100 original, pocket-sized handbooks in almost every major therapeutic
category and disease state. All HHC books are written by leading experts for
today's busy physician, nursing professionals, and pharmacy professionals and
are retail priced under $25 per copy. For more information visit:
http://hhcbooks.com.

About Rittenhouse Book Distributors, Inc.:

Rittenhouse Book Distributors, Inc., is privately held. Headquartered in King of
Prussia, PA, the company has provided health sciences book distribution services
to libraries, bookstores, and other businesses since 1968.Rittenhouse can be
found on the web at: http://www.rittenhouse.com and on Facebook (search
"Rittenhouse Book Distributors.")

Handbooks in Health Care Company
Scott Anzel, 215-860-9600
sanzel@hhcbooks.com
or
Rittenhouse Book Distributors
Nicole Gallo, 610-277-1414
nicole.gallo@rittenhouse.com

Copyright Business Wire 2009