Samsung Mobile Innovator Announces Availability of the Samsung Mobile Software Development Kit for Its Unique TouchWiz User Interface

Samsung to Host Widget Developer Camp in San Francisco for the Chance to Win
$20,000
DALLAS--(Business Wire)--
Samsung Mobile Innovator today announced the availability of the mobile widget
software developer kit (SDK) for its unique TouchWiz user interface. With the
release of the Samsung Mobile Widget SDK1, developers will have the opportunity
to create widgets for different Samsung phones across multiple platforms,
including Samsung`s propriety operating system.

"Samsung fully recognizes the challenges that developers face to develop and
market mobile applications to consumers and businesses," said Omar Khan, senior
vice president of strategy and product management, Samsung Telecommunications
America. "The Samsung Mobile Innovator program is a global program focused on
giving developers the tools and the support that they need to develop and market
widgets for Samsung's lineup of TouchWiz-based devices and applications for
different Samsung phones."

The Samsung Mobile Widget SDK, built on the developer-embraced open-source
Eclipse platform, will provide developers with the tools they need to develop
widgets that bring out the very best in Samsung phones. Samsung Mobile Innovator
focuses on three key areas:

* Developer Education
* Developer Tools
* Application Distribution & Marketing

Through the Samsung Mobile Innovator program, developers have real-time, 24/7
access to Samsung`s Virtual Device Lab, where they can check out and remotely
test their applications on all current Samsung phones. Samsung`s developer tool
kit also includes a variety of ever-evolving SDK tools, including the TouchWiz
user interface, Windows Mobile, Symbian and Java. After the widget development
process is complete, Samsung Mobile Innovator offers developers the opportunity
to pitch ideas directly to Samsung. These widgets have the potential to be
included on Samsung devices as well as through other channels such as the
Samsung Widget Gallery and Samsung`s own Application Store. The Samsung Omnia
II, which will be available with Verizon Wireless later this year, will be
Samsung`s first handset to include the Widget Gallery.

For more information on Samsung Mobile Innovator and to download the Samsung
Mobile Widget SDK, please visit www.innovator.samsungmobile.com.

Samsung Widget Developer Camp 2009

To kick-off the launch of the Samsung Mobile Widget SDK, Samsung will host its
first Widget Developer Camp from September 11-13, 2009 at the Hyatt Regency, San
Francisco. The camp will provide select developers with the opportunity to hear
from the Samsung Mobile Innovator team about the program and develop unique
widgets using the SDK for a chance to win cash prizes.

Samsung Mobile Innovator will begin accepting application submissions today, at
www.samsungmobileusa.com/devcamp, through August 31, 2009. Selected applicants
will be notified of acceptance into the camp on September 2, 2009. Samsung`s
Widget Developer Camp weekend will kick-off with a cocktail event on September
11 and beginning September 12, developers will have access to a Wi-Fi-equipped,
catered and staffed meeting space for 24 hours. During this time, attendees will
burn the midnight oil to develop widgets in five categories:

* Social Media
* News/Reference
* Health/Fitness
* Travel/Entertainment
* Humor/Fun

At the end of the Widget Developer Camp, a panel of VIP judges will select a
winner in each category, who will each be awarded a $5,000 prize. The judges
will award one Best in Show winner, who will receive $20,000 and the opportunity
to attend CTIA IT & Entertainment 2009 in San Diego from October 7-10, 2009 and
have their widget showcased in Samsung`s booth. To apply, for full rules and
regulations and for additional information, please visit
www.samsungmobileusa.com/devcamp.

About Samsung Mobile Innovator

Samsung Mobile Innovator (www.innovator.samsungmobile.com) is part of the
Samsung Media Solution Center (MSC). MSC has the key position in the content
service business in Samsung Electronics, which includes the Samsung Fun Club
(www.samsungmobile.com). Samsung Mobile Innovator provides developers with the
tools, technical content and support they require to create applications and
services which are differentiated from their competitors and that work on the
Samsung open mobile platforms. It also has a strong focus on the evolution of
better business opportunities for its members, by providing end-to-end sales
channels and service platforms for delivering applications to mobile phone
users.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung
Electronics Co., Ltd., researches, develops and markets wireless handsets and
telecommunications products throughout North America. For more information,
please visit www.samsungmobileusa.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with 2008
consolidated sales of US$96 billion. Employing approximately 164,600 people in
179 offices across 61 countries, the company consists of two business units:
Digital Media & Communications and Device Solutions. Recognized as one of the
fastest growing global brands, Samsung Electronics is a leading producer of
digital TVs, memory chips, mobile phones and TFT-LCDs. For more information,
please visit www.samsung.com.

1. Developed by UIEvolution, a global leader in software solutions that power
the delivery of rich content and connected applications across handsets, PCs,
IPTV and more, on the developer-embraced open-source Eclipse platform.

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MWW Group for Samsung Mobile
Tracy Calabrese, 214-414-3332
tcalabrese@mww.com

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