Distribution Shift in Los Angeles Market Delivers Optimum Value for Shoppers

Seek RedPlum Savings and Deals in Your Mailbox

LIVONIA, Mich., Aug. 17 /PRNewswire-FirstCall/ -- Valassis (NYSE: VCI), one of
the nation's leading media and marketing services companies, announced today
that subscribers of the Los AngelesTimes, will receive their RedPlum package
of coupons, circulars and other savings in the mail, beginning the week of
Aug. 24. While this change reflects a shift in distribution from delivery atop
the newspaper to distribution direct to consumers' mailboxes, the deals and
value shoppers have come to seek each week - including large grocery retail
circulars - remain the same.

Valassis is committed to ensuring the optimization of market coverage for its
clients and providing consumers with a multitude of savings and deals in as
many ways as possible. Its RedPlum media portfolio reaches shoppers in the
newspaper, the mail and online at redplum.com. The RedPlum Shared Mail Package
reaches 100 million shoppers across the country each week via the mailbox.
Valassis offers clients the only blended media solution of newspaper, shared
mail and online in the industry.

In the Los Angeles area, the RedPlum Shared Mail Package will continue to
deliver value to the entire market both in the mail and with Los Angeles
Newspaper Group (LANG) newspapers. This combination provides advertisers with
the best coverage of the market and the ability to target their best customers
while optimizing their media spend.

Consumers can call (877) 438-2386 through Sept. 6 with questions regarding
their RedPlum package.

About Valassis
Valassis is one of the nation's leading media and marketing services
companies, offering unparalleled reach and scale to more than 15,000
advertisers. Its RedPlum media portfolio delivers value on a weekly basis to
over 100 million shoppers across a multi-media platform - in-home, in-store
and in-motion. Through its interactive offering - redplum.com - consumers will
find compelling national and local deals online. Headquartered in Livonia,
Michigan with approximately 7,000 associates in 28 states and eight countries,
Valassis is widely recognized for its associate and corporate citizenship
programs, including its America's Looking for Its Missing Children(R) program.
Valassis companies include Valassis Direct Mail, Inc., Valassis Canada,
Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH
Marketing Services, Inc. For more information, visit http://www.valassis.com
or http://www.redplum.com.

Safe Harbor and Forward-Looking Statements
Certain statements found in this document constitute "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements involve known and unknown risks and
uncertainties and other factors which may cause our actual results,
performance or achievements to be materially different from any future
results, performance or achievements expressed or implied by such
forward-looking statements. Such factors include, among others, the following:
price competition from our existing competitors; new competitors in any of our
businesses; a shift in client preference for different promotional materials,
strategies or coupon delivery methods, including, without limitation, as a
result of declines in newspaper circulation; an unforeseen increase in paper
or postal costs; changes which affect the businesses of our clients and lead
to reduced sales promotion spending, including, without limitation, a decrease
of marketing budgets which are generally discretionary in nature and easier to
reduce in the short-term than other expenses; our substantial indebtedness,
and ability to refinance such indebtedness, if necessary, and our ability to
incur additional indebtedness, may affect our financial health; the financial
condition, including bankruptcies, of our clients, suppliers, senior secured
credit facility lenders or other counterparties; our ability to comply with or
obtain modifications or waivers of the financial covenants contained in our
debt documents; certain covenants in our debt documents could adversely
restrict our financial and operating flexibility; recent disruptions in the
credit markets that make it difficult for companies to secure financing;
fluctuations in the amount, timing, pages, weight and kinds of advertising
pieces from period to period, due to a change in our clients' promotional
needs, inventories and other factors; our failure to attract and retain
qualified personnel may affect our business and results of operations; a rise
in interest rates could increase our borrowing costs; we may be required to
recognize additional impairment charges against goodwill and intangible assets
in the future; the outcome of ADVO's pending shareholder lawsuits; our current
litigation with News America Incorporated has been and may continue to be
costly and may divert management's attention; possible governmental regulation
or litigation affecting aspects of our business; the credit and liquidity
crisis in the financial markets could continue to affect our results of
operations and financial condition; reductions of our credit rating may have
an adverse impact on our business; counterparties to our secured credit
facility and interest rate swaps may not be able to fulfill their obligations
due to disruptions in the global credit markets; uncertainty in the
application and interpretation of applicable state sales tax laws may expose
us to additional sales tax liability; and general economic conditions, whether
nationally, internationally, or in the market areas in which we conduct our
business, including the adverse impact of the ongoing economic downturn on the
marketing expenditures and activities of our clients and prospective clients
as well as our vendors, with whom we rely on to provide us with quality
materials at the right prices and in a timely manner. These and other risks
and uncertainties related to our business are described in greater detail in
our filings with the United States Securities and Exchange Commission,
including our reports on Forms 10-K and 10-Q and the foregoing information
should be read in conjunction with these filings. We disclaim any intention
or obligation to update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise.

SOURCE Valassis

Mary Broaddus, Director, Investor Relations and Corporate Communications,
+1-734-591-7375, broaddusm@valassis.com