California Travel Industry Association (CalTIA) to Host 'Beyond the Gateways' Tourism...

California Travel Industry Association (CalTIA) to Host 'Beyond the Gateways'
Tourism Conference October 26-28, 2009

October 26-28, 2009 are new dates for the conference, originally scheduled for
September.

SACRAMENTO, Calif., Aug. 17 /PRNewswire-USNewswire/ -- California travel
professionals seeking to overcome current industry challenges and achieve new
success are encouraged to attend the California Travel Industry Association's
(CalTIA) "Beyond the Gateways" Conference, October 26-28, 2009. Northwoods
Resort in Big Bear Lake, California will be the host site.

To register, visit www.caltia.org (CalTIA Members are eligible for a special
early bird registration fee of $199 through October 9, 2009). Rooms begin at
$89 per night (single, plus tax) and may be booked by visiting
www.northwoodsresort.com or by calling (909) 866-3121 ext. 27710. When
booking, include the CalTIA Group Code: Rural CALTIA.

Registration for all attendees includes:
-- Attendance to the conference's Opening Reception aboard the Big
Bear Lake "Miss Liberty" Paddle Boat, hosted by the CalTIA
Regional Ambassadors;
-- Two buffet breakfasts;
-- Attendance to the "Bright Ideas Luncheon" atop Big Bear
mountain;

-- Attendance to the "Oktoberfest Dinner and Party," hosted by
Big Bear Lake Resort Association.

"Attendance to this conference is critical for anyone in the travel industry
looking to gain an edge in today's economy at California-based convention and
visitors bureaus, chambers of commerce, hotels, parks, and attractions," said
Gary Sherwin, Chairman of the 2009-2010 CalTIA Board of Directors. "Through a
combination of keynote speakers, breakout sessions, best practice studies and
networking opportunities, the educational benefits for decision-makers in
today's volatile travel industry will be exceptional."

Highlights of the conference will include interactive sessions with Jim
Gilmore, author of "The Experience Economy" and co-author of "Authenticity:
What Consumers Really Want." There will also be a two day Social Media
Workshop, educational sessions, a business exchange with industry suppliers,
and networking opportunities.

CalTIA is the unified voice for the California's travel industry's political
concerns. By advocating directly to the state legislature, the Governor's
office, local and federal officials, businesses, and the public, CalTIA
addresses issues that affect the state's tourism industry. CalTIA also
aggressively seeks to ensure continued funding for the California Travel and
Tourism Commission (CTTC).

SOURCE California Travel Industry Association (CalTIA)

Ross Hutchings of CalTIA, +1-916-932-2580, rossh@caltia.com