Merriam-Webster, Britannica Tap Gregory Barlow to Drive Online Ad Sales
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WSJ director joins reference publishers' growing online business
SPRINGFIELD, Mass., Aug. 17 /PRNewswire/ -- To fuel the continued growth of
their rapidly expanding Web businesses, reference publishers Merriam-Webster
Inc. and Encyclopaedia Britannica, Inc. have named digital-advertising
industry veteran Gregory Barlow Vice President, Online Advertising.
Barlow will head the advertising sales group for all Merriam-Webster and
Britannica Web sites, which include Merriam-Webster.com, WordCentral.com,
LearnersDictionary.com, Britannica.com and Student.Britannica.com. Combined
the sites reach more than 34 million unique monthly visitors.
Barlow was most recently a multimedia sales director for the Wall Street
Journal, where he presided over one of their strongest-performing advertising
sales teams. Before that he held positions with Time, Inc., Inc.com &
FastCompany.com, and Money-Media, Inc.
"Greg is exactly the person we need at this point to take our online
businesses to the next level," said John Morse, president of Merriam-Webster
Inc., a subsidiary of Encyclopaedia Britannica. "We've all been struck by his
combination of solid industry experience and understanding, his great
enthusiasm for new challenges, and his friendly manner."
Both Merriam-Webster and Britannica have been technological pioneers, moving
beyond print to Internet, wireless, and handheld platforms and devices.
Britannica published the first encyclopedia on the Internet in 1994 and has
been primarily a digital publisher for many years. Merriam-Webster.com,
launched in 1996, now receives more than 135 million monthly page views and is
a top 100 Quantcast site. Advertising-supported Web publishing is an
important and growing initiative for both companies. For more information,
visit www.merriam-webster.com/advertising.
About Merriam-Webster Inc.
Merriam-Webster Inc. acquired the rights to revise and publish Noah Webster's
dictionaries in 1843. Since then, Merriam-Webster has maintained an ongoing
commitment to innovation, scholarship, and love of language. Today, the
company continues as the leader in language reference publishing with popular
Web sites (Merriam-Webster.com, WordCentral.com), bestselling reference books
(Merriam-Webster's Collegiate Dictionary, Eleventh Edition), and a range of
licensed products. For more information, visit www.Merriam-Webster.com.
About Encyclopaedia Britannica
Encyclopaedia Britannica, Inc. is a leader in reference and education
publishing whose products can be found in many media, from the Internet to
cell phones to books. A pioneer in electronic publishing since the early
1980s, the company also still publishes the 32-volume Encyclopaedia
Britannica, along with services such as Britannica Online School Edition and
new printed products, which are available online at
http://store.britannica.com (consumers) and http://info.eb.com (institutions).
The company makes its headquarters in Chicago.
CONTACT:
Arthur Bicknell, Senior Publicist
Merriam-Webster Inc.
Phone: (413) 734-3134 ext. 119
E-mail: abicknell@Merriam-Webster.com
SOURCE Merriam-Webster Inc.
Arthur Bicknell, Senior Publicist of Merriam-Webster Inc., +1-413-734-3134,
ext. 119, abicknell@Merriam-Webster.com
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